“I am Revolutionizing HR”- The One-Page Proposal

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In 2002, Patrick G. Riley published “The One-Page Proposal” that became a bestselling self-help book in North America, China, Japan, and Korea, which described how the author succeeded in helping businesses all around the world using one-page proposals. In 2011, Patrick G. Riley and Joanna Weidenmiller co-founded 1-Page. The co-founders wanted to take the successful approach and founding principles of the book, and leverage technology to tackle the largest demographic with the biggest communication problem: companies and job seekers.

For every job post it is reported that companies receive an average of 250 resumes, with leading brands receiving up to several thousands of resumes every week. The problem goes beyond quantity, as the content received within a resumes doesn’t provide any indication on the future performances, fit and motivation of a candidate. HR departments and hiring managers need a new system of engagement to identify top candidates before the interview, enabling job seekers to pitch their value instead of simply providing a list of their past accomplishments.

1-Page provides the Challenge-based Assessment Platform that gamifies hiring, giving recruiters the access to predictive data for enhanced decision-making on talent. With 1-Page, companies engage candidates to compete for jobs based on their ability to solve real-time business challenges, to achieve company’s strategic objectives. Candidates’ ability to pitch their value to the company for that specific role, and propose their solution on a 1-Page Job Proposal, is at the core of the process.

Some of the largest US and global companies like First Republic Bank, BevMO!, UST Global, Orange, rely on the platform for:

  • Hiring talent
  • Engage passive candidates
  • Internal promotion
  • Open- source innovation

The platform helps the talent acquisition team to turn job descriptions into real-time business challenges that are unique and specific to the role, and share them through their ATS, customized email invitations, referral lists, and social media. Companies can track in real time the status of candidate’s progression, and leverage collaborative and automated proposal scoring (powered by Natural Language Processing technologies) to identify the best. Thanks to the innovative approach to hiring, the technology behind the scoring model, the great candidate experience delivered, and the results achieved by their enterprise clients, 1-Page has been awarded as one of the top three HR technologies in the US (HRO Today, iTalent 2014). 1-Page has also been endorsed by some of the leading experts in the field of HR technologies:

– “While I always ask candidates to describe how they’d solve a job-related project as part of the assessment, the folks at 1-Page.com have taken this idea a few steps further … candidates submit a one-page proposal summarizing how they’d handle some challenge likely to be faced on the job.”- Lou Adler, Best-selling author and CEO of The Adler Group.

–  “The idea of a company engaging with a candidate through evidence of what he or she could do, rather than for what they have done in the past, is a very bright light in recruiting.” –Bill Kutik, Founder of the HR-Tech Conference, on HRE Online.

1-Page’s clients have been able to lower cost per hire by 70%, increase retention by 75% and reduce time to hire from an average of 13 to 4 weeks. With 1-Page, companies have significantly increased the quality of interviews and hires, while delivering the greatest candidate experience.

Author Biography

joanna headshotJoanna Weidenmiller is CEO and Co-founder of 1-Page, the next generation hiring solution that revolutionizes talent acquisition.
Successful and active woman in tech, prior to launching 1-Page Joanna was CEO and Founder of Performance Advertising, responsible for building one of the US leading outsourced direct sales and marketing firms for two Fortune 500 companies, with a successful exit in 2007. Joanna moved back to the US after spending 5 years in China where she developed and led technologies in the mobile and e-commerce fields. On top of building 1-Page, Joanna most recently served as Managing Partner for Hubert Burda Media (one of the largest magazine and digital publishers in the world) in China, where she headed the expansion and led all strategic operations. Joanna earned her BA degree in Foreign Affairs from the University of Virginia where she was a Full Scholarship athlete and National rower. Joanna was recruited to the FBI out of college, where she trained police in the Middle East.

Currently she lives in San Francisco, CA.

What Do You Know About Me?

Image courtesy of deviantart.net

Once upon a time, I started a position somewhere (they shall remain nameless) where the grass seemed to be greener than my last pasture. I had a great boss, supportive and competent co-workers and challenging work- what more could one want?

It appeared throughout the interview process that this company was very concerned with attracting a competent HR professional that could help them ignite a more progressive HR delegation. I assured them that I was their woman wooing them with my credentials, education, past projects, notable employers and enthusiasm for the discipline of HR.

So said, so done…

I came on the scene and started effecting change quite immediately- to my then bosses’ delight.  The problem was my co-workers weren’t  delighted. You see at the same time that I was wowing my boss, the love and courtesy from my co-workers started to wane. Suddenly, the “good mornings” stopped, invites to lunch ceased and I was conspiring to take their jobs or so they thought.

What did they do next?

Daily, they would whisper and gossip about the many ways they could undermine my prowess and I knew it. What I did was return the favor, by not saying “good morning” or even looking their way. I just kept my head down and did the work. Before you get all mighty on me, it was fair treatment. I had just come out of a toxic environment that took everything from me and almost my health. I had no more tolerance for petty office shenanigans (insert the expletive of your choice for good measure).

In any event, their conspiring led them to my boss one day to complain about my lack of “good mornings” and reluctance to be “more social”. In turn, my boss called a meeting with me to ask me the following:

He said: “Janine, could you just be the bigger person and try a little harder- like be their friend.” To which I responded with a synopsis of my daily dealings with them. They wanted to dig into my personal life, meet for breakfast with spouses after church on Sunday; oh and I was to report to them the where, what, when and why- anytime I met with the Director of HR on a new project.

His answer…

“I didn’t know all of this was going on, but could you just try a little harder- you’re stronger than them.” Keep in mind that, I was working for this company for maybe six months at this time.

What did they know about me?

That is the problem and the question. They knew nothing about me, my likes or dislikes, my work habits or my boundaries. All too often, we make judgments about the new guy or gal on the job based upon our own insecurities and biases. In this instance, these two were essentially uncomfortable because I was quickly productive and my ideas were welcomed. They had spent years doing mediocre work and I was shaking things up. Nevermind, that one of them hired me and gushed about the company and their need for a progressive person. That went out the window the day they realized I was a serious professional that got sh%t done.

Here’s why these situations are problematic for Talent Acquisition:

1) I was the new person. Instead of being supported, I was being bullied into being more social than I was ready to be at that time. I was told during the hiring process they wanted “productive and progressive” and that’s what I was doing.

2) The onus was placed on me to rectify a situation that my boss should have been able to handle quite decisively.

3) I could have quit and they would have been left wondering why. Toxic environments create turnover.

I didn’t quit, because I wasn’t about to let two bad apples ruin what was a dream opportunity.

As talent acquisition professionals, we need to remain cognizant of the fact that first impressions not only extend to how candidates impress us, but how we impress them. We can’t advocate for competencies and skills in the hiring process but then try to deter the person when they come barreling out of the gate providing the very same acumen you recruited for. Furthermore, you better be sure that you keep a close watch on those in a position to hire, on-board and mentor new employees. There is nothing more costly and embarrassing than to someday find out that your turnover is high and moreover, that it is high because someone in your organization is undermining your otherwise benevolent efforts to retain employees.

Some level of foolery exists in most organizations, but be sure your leaders are prepared to act swiftly, decisively, and consistently to prevent occurrences like these.

In the end, one of the co-conspirators left the company. The remaining one and I established an amicable work relationship.

Need to get your talent acquisition team refocused. Contact me for a free consultation.

The Leadership Truth of Turnover

A friend of mine posted this blurb on Facebook from an audio book he was listening to (note: I don’t know the name of said audio book):

“Numerous studies have shown us that those given authority are more likely to lie, cheat and steal, while also being harsher in their judgments of others for doing these same things. Science tells us people with power feel less compassion for the suffering of others.

Previous experiments also show us that those who are obedient to authority are capable of the worst forms of murder, and tolerant of the worst forms of abuse. They will even chastise those of us who resist corrupt authority. They become facilitators of evil, believing that obedience to authority absolves them of personal responsibility. “

This blurb above is an explanation of today’s cesspool management and hierarchy that permanently resides in many companies. Although we speak very seriously and regularly about the importance of leadership development as HR practitioners, the truth is very rarely are managers chosen with care. In fact, I have personally observed companies who promote people to management or leadership roles based on their ability to be obedient and play the game.

What happens is the road to leadership then becomes a chess match played by cheaters. The rules are not static, but changed on an as-needed basis to suit the players. People like myself and my colleagues never stand a chance in being promoted or even surviving as an employee, because we live and work by a code of conduct. The code of conduct isn’t some arbitrary manifesto we write down to make people believe we are responsible, discerning, fair individuals; but a construct that guides our work and how we treat others in and out of business.

When we say that employees don’t leave jobs they leave bosses- we really mean they leave regimes.  Within the companies of some of your most beloved brands and products lies a regime that takes pride in beating its talent to a pulp daily with unkind words, unreasonable expectations and in some cases bullying- just because they can.

Recently, I read an article of the CEO of a company I used to work for. The article interviewed him about how he runs this large conglomerate and of course highlighted all of the philanthropic work he does for the community. Great article, nice man, toxic company.  It’s his job to speak highly of his business, but what I know after working there in HR is that the leadership from HR to the actual facilities (in many cases) are toxic and a good 3/4 of the employees are disgusted; but remain there out of necessity.

Turnover is directly linked to these toxic environments. The age of obedience and subservience is dead. People want meaningful work and positive work environments. If they remain in your employ, it is purely out of necessity. Necessity breeds a paycheck- which also means that they couldn’t care less about the success of the company.

I’m not sure when it became cool to lead from a place of pure malice and fear, but it needs to stop. If the ultimate goal of talent management is to retain the right talent in organizations, it’s time we (HR and everyone else) took personal responsibility to be ethical, fair, equitable, and provide a workplace free of toxic leadership. That may mean getting rid of a manager that has high turnover even in light of his or her considerable contributions to the company. It could mean reprimanding a manager for being a jerk, even if he or she is your happy hour cohort.

A lack of personal responsibility, the inability to tell and own the truth; as well as unethical behavior are among the many reasons why your turnover may be high. Pay attention to your workforce. Don’t look the other way and cover your ears when it matters the most. Your talent is your brand. Treat them with the same respect and humility you would want for yourself.

How are you being more intentional about being better leader?

Contact us to help you build a strategy for developing positive leadership.

Is Too Much Cross-Function Killing Your Business?

We have heard of and discussed the many jobs and/or industries that have been either lost or tremendously condensed since 2008. Let’s deal with the tremendously condensed jobs for a second. Due to the financial crisis of 2008, many businesses had to trim the headcount in their organizations. Essentially, the headcount was trimmed, but as expected the work didn’t go away. The result was lots of reorganization within companies and a redistribution of work in support of keeping business going as usual.

As an employee, you don’t want to be seen as not being a team player when asked if you can take on another job or function. It is usually proposed as something temporary and a great help to the organization. The problem is the redistribution continues in many companies and they keep batting their eyes and asking for more and as such employees are now doing the job of not one-but three people.

Boo-hoo-hoo you say…

Yes, it is great to get experience in different areas. It makes you more marketable. It allows you to contribute in many different ways. It may even lead to management seeing you in a new light and possibly considering you for a promotion. The  reality is that many are just stuck in a rut. There are no promotions coming their way that they know of. Are they marketable? Maybe to some company, but at the moment they are barely surviving each day trying to handle the multitude of work and demands that have come along with this hybrid role they are in. Contributing is an understatement, they are serving as staff member up to an including executive depending on the project and/or role they are focused on at the moment.

Consequently, sales may look good and dollar signs may make the CEO’s heart flutter, but there is major damage being done to the staff and business. Despite a society in love with doing the most, the truth is we can do only one thing well at a time. If one of your staff members is in charge of branding, recruiting, handling diversity and employee relations -how effective are they being? If they are effective, are they being compensated and rewarded appropriately for their efforts?

If they have been sold the typical- “we can’t raise your salary “bit, they are likely miserable, burnt out and searching for a new gig.

Consider this…

I did a job profile for someone to understand what they do and how they may be marketable within their industry. They happen to have a background in Accounting. However, due to downsizing this person not only handles accounts payable but handles receivables, does journal entries, can add and delete invoices all without any checks and balances. Her job is too cross-functional and she could be robbing the company blind- if she was not a standup citizen. This kind of job overlap with no checks and balances goes against every good accounting principle there is. The person that pays money shouldn’t also receive the money etc.

However, the owner of this business is gleaming, because the work gets done and he is saving on three salaries and maybe four when we consider her total compensation hasn’t been raised or adjusted since taking on this extra work.

I’m not suggesting that there be absolutely no cross-function. A healthy dose of cross-function or job sharing can be helpful in mitigating the impact of temporary or small permanent gaps. That said, anytime the extra work to be taken on amounts to more than 40% time equivalent it is time to hire another person.

Here are some tips to use in evaluating the potential for cross-function:

1) If you must downsize or terminate staff, evaluate the work they did and the time it took them to get it done before you start redistributing. Sometimes you will find unnecessary gaps in turnaround time for tasks and other times work is turned around within reasonable time limits.
2) If the people lost are tied to a significant amount of work, consider utilizing temp staff to pick up the slack even if it for just a few hours a week.
3) If your employees must become cross-functional, be sure there are no conflicts of interest from a legal or ethical standpoint between their current and new roles.
4) Keep communication open and honest. There are times when businesses have to cut back releasing burdens onto employees. If more work is coming and it is temporary, keep your employees informed about your timeline to resume normal operations.

Does this sound like your business? Let us help you put things in perspective? Contact us.

Five Things Your Company Needs To Brand Responsibly

As I take a deep dive into consulting life, I am finding that businesses both big and small are pouring major dollars into digital marketing, social media and branding. The one puzzling thing is when I have conversations with these companies about their business needs for these things all they seem to know is they want and need to be doing it. The issue is the want and need to get involved with these mediums doesn’t always begin with the necessary basics of knowing what your brand is.

You can’t interest people in patronizing your business when you don’t know what you stand for. Why should they support you? What do you offer? More importantly, what is your value proposition?  These are not questions you ask yourself after you launch a social media presence.

People need to understand clearly and quickly what you are about and what the call to action is. You may be successful in business, but being able to articulate your value and purpose in this digital age is paramount.

Before you take that directive to engage your audience online-think about the following:

1) What is the brand? In considering what your brand is- think about your niche-what makes you unique in the marketplace. What is your product or service and how does it solve a problem for your customers. These are just some starters to get your branding juices flowing.

2) What resources will you have available to support your digital presence? This means considering who will need to manage this. Will it be managed in-house or do you need to outsource it? You will also need to consider what your budget is.

3) Do your research. It’s imperative that you understand how your target market searches and makes purchasing decisions on products/services like yours. Doing this allows you to meet your consumers where they are and in a way that is most meaningful for them.

4) Once you are clear on one and two, you will need to consider your strategy. Start small and measure the results of your campaigns to gauge what works for you and what doesn’t.

5) Keep it real, engage, and be consistent with how you portray your company on and offline. Any crack or inconsistency in any of these facets of digital marketing and your reputation could suffer.

Here’s another consideration: when customers take to your social accounts to resolve an issue with your product or service- how will you respond? Since transparency is a top concern for most businesses you will have to decide how transparent and actionable you are willing to be to resolve a customer complaint.

Setting out to get involved in social media and branding your company without any idea about why you are there and who you are is like driving a car with faulty brakes- you are bound to crash and burn. Take the time to seriously evaluate the above-mentioned considerations and set yourself up for success rather than failure.

Want more on how you can set your brand up to succeed? Contact us.

 

 

 

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