How to Reach Those Holiday Job Shoppers

As the calendar flips over to the months of November and December, our minds inevitably drift to holiday shopping. Recruiters are preparing their shopping lists now for the hiring that is sure to begin (budgets willing!) come January. Taking advantage of the slower pace of business, recruiters need to capture the attention of candidates who may find themselves with a little more free time over the holidays to do some job shopping.

If you’ve ever shopped online (and come on, who hasn’t?), then you understand the value of the “Quick View” feature. It’s not a laziness factor that stops us from going to another page to get the full details of the product. It’s more of a convenience factor. You can easily click on the Quick View option and still get detailed information like the colors the item comes in and whether your size is available. Quick View makes it even more convenient to find what you want quickly and easily.

Where am I going with this?

As many of you know, I am on a quest to find HR technology vendors who are finding unique ways to solve HR problems. As such, I recently stumbled across a new company called Match-Click. If you haven’t yet heard of this company, you likely will soon. In a nutshell, the company is taking the concept of the “Quick View,” enhancing it by adding video and applying it to the recruiting process.

Launched in June of this year, the start-up is quickly spreading the word about its ability to help companies move beyond those staid job board listings to market their positions using short and sweet videos. Like the Quick View feature, the videos (three for each job posting) give candidates a brief look at the salient details of the job – who they will be working with and what the culture of the company is like. It’s a unique way to browse before buying, if you will.

What I found most interesting is that these aren’t your typical lengthy, high-production corporate videos. Instead, these videos are made by the hiring manager and a couple of co-workers using whatever recording device they happen to have on hand, whether that is a mobile phone or a webcam. It’s real, it’s authentic, and it recognizes what we are all short on – time – by keeping the videos blissfully short.

As those who follow me regularly understand, I am in support of HR technology companies who are delivering products that find practical and distinctive ways to help HR practitioners perform their work more efficiently. No copycats, no replicas. Now, I’m not saying that Match-Click is the be-all and end-all solution for recruiters and companies, but what Match-Click does – help companies grab the attention of job shoppers and “just browsers” alike – it does well.

What Match-Click is doing is giving companies an innovative and cool tool to attract interest – to a job, to a company, to the people who work there. It is always challenging to capture the attention of candidates, but compelling content and useful information go a long way. Whether it is an active candidate, a passive candidate or a candidate somewhere in between, the brief, personal videos offer a no-obligation peek into a job. The site also lists the typical information you’d expect – job requirements, day-to-day responsibilities, benefits, etc. The candidate then gets to decide if they want to invest more of their time to apply for the job.

Want to know more about Match-Click and just how easy they are making it to attract attention to your job postings? Visit them on the web at: http://www.match-click.com/

Do you know about an innovative product or service that is making HR practitioners’ jobs easier? Tell me about it and I just might give it a test drive, too!

Corporate America Has Lost Another Soldier…Me

Medieval Soldier

When I graduated from college, I had a fire in my belly that you could see from miles away- I was hungry for opportunity. I purposely went into to HR having done my research on it as a profession. Additionally, I was told that there was an ongoing need for someone with this expertise in the future. My plan at that time was to become the CHRO at some big corporation- preferably a company in pharmaceuticals, healthcare or science.

From the day I graduated and landed my first career job, my focus was on driving results, being a game changer and going above and beyond. In my head, these were the things that were going to get me to the promise land of CHRO’s. As you have read in some of my previous posts, my career travels in HR have not been without challenges. However, through perseverance and that fire in my belly I kept pressing on- trying to find something different, challenging and unique in each progressive position.

Well…the buck has stopped.

You see something interesting happened in 2013. The first thing was my long-term plan of starting my own business became a short-term plan when one of my mentors/friends ran an assessment on me that reported me as being 100% entrepreneur. With several phone calls taking place between she and I plus others in my circle of trust saying “why start your business in 10 years, Janine?”- I took the leap of fate and started my talent management firm, Talent Think Innovations, LLC. Even with starting it, I made a plan to be working  full-time in it within five years. Again, a colleague of mine told me at a conference- “it won’t take you that long- you will be blown away by how soon you get up and running.” I appreciated her sentiment, but I had a plan. Then came, performance evaluation time last year where I figured I’d give one more shot to my company to promote me or at the very least have a short-term plan for my career. I wrote up a four-page summary of my accomplishments and achieved business outcomes tying them back to the overall strategic business plan of  the organization. Excited for the very first time in my career to have a performance conversation, I went in with my head high and hopes to hear that they liked my summary.

Instead, I was given a paper for my increase for the year (internal equity was the culprit- see my thoughts on that here). I was then told that all things are superb with my performance. Still things are good. Here’s the zinger and pay attention to this: “Janine, you are talented but I don’t know how to get you where you want to go.”

I could go on for days explaining to you, my beloved readers how damaging this approach is for your attraction and retention strategy, but this is not my purpose today. That one statement -along with the rest of the conversation that resulted in me having to justify my telework days for the thousandth time (again another post, different day) both angered and moved me . It moved me to rethink what that 22 year old so earnestly wanted early in her career and what this 31 year old woman needs and deserves today. What I decided was to take one year to rediscover what moves me. In under one year, I have realized that the 22 year old me was not well-informed about the business-side of things and the assessment was onto something important. Which is why, I happily put in my resignation over eight weeks ago and am sailing into my business full-time effective this Friday.

In hindsight, I was never prepared for the barrage of corporate politics, greed, the lack of ethics, the red tape, and the hierarchical crap that is so prevalent in today’s business environment. I handled and I survived it, but paddling in these murky corporate waters trying to anticipate fires, character assassinations and pleasing people that have built careers off of lucky breaks and breaking rules.

Plans fail, but new doors open…

When I say I was “both angered and moved” by what happened last year I was. In fact, I cried the whole car ride home trying to discern what my next move needed to be. What I’ve learned is it is not any company’s job to succumb to my career aspirations or professional requests; but it is absolutely my job to create the life and career I want for myself and my family. Since I made this decision to leave my gainful employment, I have received the following feedback:

“Janine, what will you do?”

“Are you going to work for another employer?”

“I’m so jealous, good for you.”

“You suck, I’m really going to miss you.”

” Sorry to see you leave, you were one of the good ones.”

All of these statements make me happy. For one, I am clear on the plan for now and even a few years out, but I am so open to new experiences-so those first, two questions just make me giggle. The latter three make me smile, because I know I made a great impression on colleagues at all levels and achieved lots of what 22 year old Janine set out to do.

Corporate America you’re losing a soldier on Friday. It may not be indefinite, but for now I can’t stomach you. I’m hard-working, caring, intelligent, forward-thinking and damn good at what I do. My only intention was to be of service and do meaningful work. I’m not mad at you per se- in fact I should thank everyone who has told me “no” for the past ten years. You have now ignited a new fire in my belly. Now my goal is to make an impact and it doesn’t have hierarchical implications but global ones. Thank you for helping me raise my standards and take back control of my career.

The future is bright…

To find out more about me and my baby, check out Talent Think Innovations, LLC  here.

Does Humility Have A Place In Business?

GIF Image courtesy of Tumblr

Humility is defined as “the quality and/or state of not thinking you are better than anyone else.” When you have made it to the huge conference room and are seated with the suits and powerful figureheads in your organization- what changes? Does the title and other executive accoutrements give you a license to forget the plight of another human namely your employees?

Some of the best leaders in our history are remembered not mainly for their professional pursuits and contributions, but because of how they made people think and feel. For years, we have tried to get to the root of what makes for a successful leader. There’s the theory of emotional intelligence, there are 360 assessments, Myers-Briggs inventories- yet with all of this psychological insight- we still have the wrong people in leadership positions. Moreover, the poor underlings remain where they are to scribe the latest and greatest stories of poor leadership via water-cooler conversations, exit interviews, abrupt resignations etc.

How does humility help business leaders?

It allows your leaders to have compassion when an employee becomes terminally ill and needs flexibility due to failing health and ongoing treatment. Humility provides a different framework for viewing an employee that may be having the worse year of their life due to domestic issues. Additionally, it allows you to see your employees as fellow human beings that are deserving of fair treatment in all things pertaining to salary, upward mobility, development etc.- you know the kinds of things that draw people to your company in the first place.

More often than not, I continue to be approached by people that have never or rarely seen humility in their leadership.  What a shame! If you are bringing in business, laying out the new plans for company growth, all while seducing your investors with your witty charm- congratulations you have handily won over your investors, CEO and all the “beautiful people” at the top. The bigger question is how many chalk outlines lead to you? How many casualties have you caused on your road to leadership stardom?

If you have lost track, you may want to rethink your strategy as a leader. Here are some things I know to be true:

1) If you are a jerk and you show no interest in your employees, they will not be productive, they will not enjoy their work and they will use your time and theirs to find something better.

2) If you are a malicious jerk (the kind that goes after people for folly), your employees will not be productive, they will undermine any expectations you have of them. Additionally, they will likely leave and sue those beloved Brooks Brothers pants off of you.

3) If you are a leader and a passive-aggressive jerk, your employees will see right through you and everything I said in 1 and 2 will follow.

How is this helpful?

It’s helpful to know that you don’t have to be a jerk to be an effective leader. You need to know that showing compassion and humility will speak many more volumes to who you are and why you deserve that title where your employees are concerned. I hear the “but, Janine all the other leaders are like this- I can’t be the odd one out?” My answer: tough shit. No one said this leadership stuff was going to be easy. Sometimes you have to be willing to stand tall in your own truth as a person and as a leader. It may be possible that in you doing so, your counterparts will see the virtues of leading with humility and follow suit.

Wouldn’t that be nice?

Just so you all know, I am dedicated to awakening  companies and leaders  to the importance of leading with integrity, intelligence and compassion. I’m also a sucker for companies doing it right. Let me know how you have been successful in ensuring your leaders lead with humility.

Optimism: The Future of Talent Strategy

Campaign/FTC disclosure: I will receive compensation for promoting this campaign. I only work with companies I feel have great products, services and offerings. In accordance with my blog disclosure statement, I will only work with and showcase products and/or companies I believe my readers will benefit from. Xerox has hired me as a brand ambassador for this campaign because of my influence on social media and in talent management. I am not formally employed by Xerox. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Image courtesy of Deviantart.net

According to Merriam-Webster, Optimism is defined as “a hopefulness and confidence about the future or the successful outcome of something.” I believe every new employee starts out with an abundance of optimism for their career pursuits with a company. It’s sort of like you waking up with an abundance of money in your bank account, but due to cost of living and other expenditures the money becomes less and less and more often than not- it is depleted. Optimism works the same way. The pot of optimism is essentially there to be nurtured, invested and increased. The issue is companies that are unaware of its value and impact will blindly deplete it.

Where does the love go?

We are still hearing reports about 70% of the workforce being disengaged. Why don’t more companies get it? The problem is business leaders understand the business but they seldom have their finger on the pulse of the true motivations, intentions or wishes of their employees. Furthermore, they seem to be missing the mark on keeping that account of optimism funded as the employee continues to work for them.

Being able to harness and sustain the enthusiasm for the company’s objectives as well as providing meaningful work experiences will be key factor in deploying a successful talent strategy in the future. Today’s top talent comes with high expectations, fleeting loyalty and a drive to make an impact. Companies that are able to inspire and sustain enthusiasm will likely be most successful in being able to retain and mobilize their employees to achieve business objectives.

All along, we thought that retention was about nurturing employees such that they would remain with a company. Given this notion that Xerox puts forth of the Return on Optimism (ROO), we come to understand that when individuals are recognized and understood by the business-the company realizes increased productivity, teams are more innovative, clarity around business objectives is commonplace and in return the company retains happier employees.

It’s not a generational thing

It doesn’t matter what generation you belong to, most people prefer to do work that is meaningful for them. If we had to define what ‘meaningful’ would look like – it would be a cross between something you are great at and something you are passionate about. Businesses have a choice of having a miserable workforce that will likely be unproductive and even destructive to the business or they can intentionally ensure that they do all that is possible to help people succeed in their careers.

How many times during the course of your career, have you been asked about what you are good at and the work that you enjoy?

In my case, I have seldom been asked this question. Admittedly, it is a loaded question since the answer will vary from person to person. What do we gain if companies looked at aligning people to their goals; while also satisfying individual career goals and aspirations? All things being equal, you would have your people doing what they love and excel at-which would in turn empower them to give you 100% of their effort in achieving business outcomes. There would be less heavy lifting where it comes to performance management, because we all would be speaking the same language of constant improvement and building on successes. Sounds like a simple solution to a nagging business issue.

How do you see “return on optimism” being used to develop talent strategy?

Want to see how your company stacks up? Take Xerox’s “Return on Optimism” quiz for further insights from top executives at Xerox and other Fortune 500 companies. Click here. Also, see my survey results here.

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