Photo by William Iven on Unsplash
Almost everyone uses social media, but should you use it in your recruitment process? Many recruiters are turning to social media to help solicit applications so it makes sense that those same individuals would then use social media to screen those applicants.
In a survey conducted by Harris Poll on behalf of CareerBuilder, 2,380 hiring and human resource managers were polled regarding their usage of social media in screening applicants. Of those polled, 70% used social media to screen candidates before hiring them, a percentage significantly higher than in years past.
However, since the laws and regulations surrounding social media and the workplace are still evolving and being established on a case by case basis, it can be risky when using those outlets for employment screening.
When using social media to screen applicants, make sure to adhere to a process. You will want to continue to adhere to employment legislation and avoid bias. To help you as you go through this process, read the following tips to help you avoid any legal risks.
Know the Legislation
Using social media to screen candidates can be tricky since using certain information (race, gender, approximate age, ethnicity, religion, etc.) gathered from those sites could lead to discrimination in the hiring process, which is against the law.
To avoid discrimination through social media, make sure you know the laws for equal opportunity employment. Having a solid grasp of these laws can help you avoid any missteps. If you have still have questions, consult an attorney that is well versed in employment law.
For a list of state legislation regarding social media usage, check out this list compiled by the Society for Human Resource Management.
Establish a Consistent Process
To avoid bias and discrimination, establish a protocol for social media screening. For example, screen all potential candidates at the same time and in the same way in the recruiting process (i.e. after their first in-person interview, checking Facebook and LinkedIn). Evaluating candidates at the same time in the process and via the same social media outlets helps keep the evaluation fair.
You can also take it a step further and assign someone unrelated to the position to screen candidates. Having someone who is not associated with the role or hiring decisions can keep bias at a minimum.
Keeping a record of your searches can help if any questions arise concerning your use of social media employment screening. This is particularly helpful if you find something that makes you eliminate a candidate due to their social media presence like unprofessionalism, bigotry, etc. Print or save a screenshot of the questionable content to have on file should legalities ensue.
Ideally, a candidate’s social media presence will simply reinforce their resume. However, as evidenced by recent events, employees’ social media presence can be very different than what they present in an interview or at the workplace. Screening applicants via social media can be helpful in finding a candidate that is the right fit for your company and the position for which they applied as long as you continue to follow employment regulations.
Rachel writes on a variety of HR related topics for Built for Teams an HR Software Solutions Provider for Mid-Size businesses. Built for Teams is brought to you by the developers at Objective Inc.
Image courtesy of Flickr.
I’ve been working for a few years now with multiple brands per year. I have worked with brands in the music industry to emerging technology companies. When I reflect on what has made for a great partnership in the past, there are several themes that crop up over and over again. Conversely, there are other trends that come to mind when I reflect on what has gone terribly wrong in some of these partnerships. I hope to illuminate both sides of the coin equally and vividly.
In my opinion, influencer marketing is still an emerging field. Like anything else, there is going to be a learning curve. There are brands that chose to take the time to get it right. Yet others, clearly rushed to adoption without putting the right infrastructure in place. The intent where influencer marketing is concerned is for brands to be able to identify and partner with people who have a significant social following and voice in their respective niches. This partnership is usually created to raise awareness, drive traffic and/or sales to the brand in question.
Did you know?
According to Huffington Post, 65% of marketers are participating in the influencer marketing space. Many recent statistics also indicate that companies increased budget for influencer marketing campaigns in 2016 and plan to do so going forward. In addition, a few brands who are reaping the rewards of this kind of advertising are making a play for separate budget to fund influencer campaigns apart from all other advertising and marketing efforts.
It is safe to say, that influencer marketing will be sticking around for awhile longer. With some tweaking, planning and synergy between brand and influencer – this kind of marketing becomes a force to be reckoned with.
Here are the five things that brands need to know before getting into the influencer marketing game:
1) Make sure you have the right people handling your influencer outreach and engagement. Influencers are people. In particular, they are people who either hold a 9-5 job elsewhere or have multiple business endeavors. In other instances, it is their only business or if they are like me – it is a part in a larger consulting business. Imagine receiving tons of inquiries for sponsored posts, vlogs, events etc. per week. What will make your inquiry more compelling than the others? The way your inquiry moves to the top is by having competent and knowledgeable people on your frontlines. For example, I had a brand representative reach out to me for sponsored work. Over 10 plus emails or so she asked me a battery of questions about my influence to determine if I was right for them. The reality is: she should have done her homework and came to the table with less questions than more. She found me and my page which means something stood out in her searches. I run a business that doesn’t afford me the time to go back and forth over email with your representative that is doing this all for the first time. Turned out to be a troublesome partnership for me in the end and it was evident from the first engagement. Pay attention to who you have representing you.
2) Start small and have clear goals for your partnership. There is nothing more frustrating to influencers than you engaging them with great enthusiasm and no plan. Let’s flip it for a second, how likely is an influencer to garner your attention if they reach out to you with an informal email that indicates no real plan for their enthusiastic pursuits of a partnership? I am pretty sure that email will be deleted. The same holds true when you reach out to influencers. Your plan doesn’t need to be perfect, but you should have some plan and/or idea for moving forward with a partnership. Serendipity is fun as you move through fine-tuning the ideas for partnership, but please have some framework or foundation for us to work from.
3) Influencers are not an extension of your internal marketing or pr department. The reason why influencer marketing is all the rage is because it differs from the “buy me because we’re great” sales push that is synonymous with traditional marketing and advertising. Influencer Marketing is like hearing about that hot new product, event or service from your best friend. While not all people have bought into believing influencers – there are many who have followed the climb of their respective influencer or community of choice and therefore respect any recommendations coming out of those camps. To that point, you partner with influencers for our unique voices and perspectives in the market. The moment you decide to control or censor the voice our communities are accustomed to hearing; you have undermined the entire partnership. This isn’t to say that you can’t have a say or editorial influence to ensure the sponsored material meets your standards, but realize the whole point of this is not to be like your traditional marketing copy. If this is a sticking point for you, you may want to reevaluate.
4) Compensation matters. Whether you are a startup or a Fortune 500 should not matter. If you want someone to pitch your business or service to a community/following they have spent countless hours building- you have to pay for that. There are many ways to compensate influencers that don’t always involve dollars leaving your bank account for ours. For instance, I had a pretty well known accounting system vendor reach out to me to do sponsored work. Funny enough, I happen to use them for my own accounting. I simply asked for a year of free service in return for my sponsored content. Their representative returned my email with a “sorry, we don’t do that.” I bid her adieu and never looked back. Besides the poor judgment of not working with a current customer who enthusiastically would have promoted their company- it was clear they wanted my endorsement for free. Testimonials are one thing and sponsored content is something altogether different. You need to be able to compensate influencers. I’m personally tired of feeling like I have to pull it out of the company representative as to whether they intend to compensate or not. Expect to pay and be upfront about your budget. Some budget is better than nothing.
5) Etiquette and Business Protocol are welcomed. As mentioned above, influencers are either intrapreneurs working for someone or entrepreneurs in their own right. We do not exclusively work for you nor do we operate in accordance with your sloppy protocols and corporate practices. If your company is the sort that has a great idea one day and abandons it the next, you had better figure out some streamlined way of communicating in a timely and consistent manner where it concerns influencers. This may be a small line item in your marketing budget, that doesn’t mean that you fail to communicate when a campaign idea has been abandoned or in other cases when you are no longer manning a community of influencers. I surely hope you would not leave other business deals/partners in limbo – why would this seem like a reasonable way to operate with influencers?
These are just a few of the many considerations that should be driving your conversations about influencer programs internally. As I was writing, I realized there is far more to share. I truly enjoy partnering with brands to help illuminate their newest services and projects. The point is for this to be both fun and beneficial to both parties involved.
Brands: Share your best practices with me in the comments. Influencers: Share your tips for partnership improvement in the comments as well.
September 13th will mark the 5 year anniversary of The Aristocracy of HR. I certainly never set out to become a blogger, so reaching this milestone is pretty darn special. There were quite a few people who gave me a chance and supported from the very beginning. I’ll give them a shout out next week as well as address how I stumbled upon blogging; but for the purpose of this post I want to explore what I have learned over the past five years.
The first lesson is: Honor your writing process.
Don’t get me wrong consistency is a huge factor in achieving and maintaining traffic to your blog, but you want to know what is even more damaging than consistency- forced content. I have never been able to write under duress. Like a true artist, I need the spirits to move me or something to inspire me to write. Luckily, I have been inspired on more weeks than not these past five years. However, there have been a few weeks in which nothing I thought to type was worth your time.
I often had this aching feeling like I needed to put something out for the sake of not losing readers. I used to sit in a bit of my own purgatory, until one day I learned to honor my writing process. I write what inspires me. The only other writing I know how to do is to introduce a product, service or event which is a bit more technical. Outside of that, I am not a content calendar gal. It just isn’t helpful given the way I write.
If there is anything that I have learned, it is that you will churn out the worst content – if you don’t recognize what kind of writer you are and honor it. Planning a content calendar may help some organize their thoughts – while others may be more free-spirited like me. Do what works for you.
The second lesson is: Write what you know.
I’m not sure how many blogs I’ve read over the years, but I am certain it’s in the thousands. That said, there is nothing worse than reading something that seems forced or isn’t based in fact. There is of course satire, but I am talking about the group of folks who are professionals, experts, gurus, ninjas in their own right yet, their story and/or style of writing leaves much to be desired.
Part of how you succeed as a blogger is to write what you know. The things that are like second nature to you, but still a mystery for the right audience is where the magic happens. I’m not saying pick easy topics to write about all the time, but do yourself and your readers a favor by knowing what you are talking about. Lack of acumen can plague even the best writing. It’s kind of like an unwanted zit – it’s grossly noticeable, unnecessary and bothersome.
Lesson three is: Be humble.
When I started blogging in the HR niche, there were a lot of cliques and elitist personalities in abundance. I’ve since learned that many of the other blogging niches suffer from the same problem. Many of the bloggers who were prolific five years ago have either fallen off the blogging scene and faded into obscurity. Some have moved on to other endeavors. Yet there are still a few plugging along like me. You never know where your next opportunity is coming from. Treat new bloggers the same as you would a blogger with thousands of followers or readers. That newbie blogger with a rather scant reader base and social media following can sky rocket to notoriety in the blink of an eye. Focus on being better at your craft, but never count a lesser-known blogger out.
I believe one of my keys to success with The Aristocracy of HR is that I am humble and welcome connecting with my readers and followers whether online and offline. It may seem as though this would be simple for most bloggers to follow through with; but I have seen many let the pomp and circumstance of blogging success get to their heads. Don’t let that be you.
There are so many other lessons I have learned in five years. There are far too many to share in a mere blog post. When I got clear about how I wanted to celebrate this occasion I realized the best way to do so is to give my time and ear to those thinking of dabbling in blogging and/or those who are bloggers but need a fresh perspective to continue.
As such, I am holding a free Q & A call on September 13th to answer questions about blogging, business, and how becoming a blogger has transformed my career and life.
If this is you, register for my call below. Conversely, if you know someone who could benefit from this call, please feel free to share the call information.
Stay tuned here as there will be many more celebrations of my 5 year Blogiversary and announcements in the coming weeks!
Image courtesy of Flickr.
Many years ago, my parents enrolled me in a camp near my childhood home. The children that attended the camp were mostly black with a sprinkling of Latinos. Besides the usual water gun fights, outdoor sports and movies – I learned something that summer. It was the goal of the camp organizers that every one of us campers learned the black national anthem. If you are African-American and you grew up in the states, you have probably heard or know by heart the black national anthem: Lift Every Voice. The camp counselors said it was important that we knew it because we come from greatness and should be proud of who we are.
All I knew back then was it was a beautiful song and it made me proud of my heritage. What I didn’t know is this song I hold dear is really a poem by James Weldon Johnson that was set to music by his brother, John Rosamond Johnson in 1899. I, also learned that the very first performance was on Lincoln’s Birthday in 1900 sung by 500 children who attended the segregated Stanton School where James Weldon Johnson was Principal.
I found myself thinking of this song recently – as I took stock of the massacres of black men and cops that have marred almost every shred of optimism and hope I have for the people of the U.S. at the moment. It got me to thinking that while it is the official black national anthem; it is a song that every citizen of this country needs to hear and embrace.
The lyrics of the anthem goes as follows (note: this is the short version):
Lift ev’ry voice and sing,
‘Til earth and heaven ring,
Ring with the harmonies of Liberty;
Let our rejoicing rise
High as the list’ning skies,
Let it resound loud as the rolling sea.
Sing a song full of the faith that the dark past has taught us,
Sing a song full of the hope that the present has brought us;
Facing the rising sun of our new day begun,
Let us march on ’til victory is won.
I won’t rehash what has gone on in this country in past two weeks, because I am not yet in an emotional place where it would be received well. Instead, I will draw everyone’s attention to the importance of speaking up when things have gone terribly wrong in the world. For as vocal as we have all become about everything from why the baristas at Starbucks can’t get your name right to the terrible service you’ve received at a restaurant – we are incredibly quiet and inconsistent on standing up for one another when injustice is plaguing one of our fellow citizens.
We raise hell if we sit on the tarmac for longer than five minutes during a flight takeoff. In some cases we take to airing our dirty, frivolous laundry out in hopes that onlookers will take pity and support us in our narcissistic moments of needing to be right in the court of “Facebook Friends” ( I really witnessed this recently). Insert hashtags, creative graphics and filters for an extra show of support for some of the world’s tragedies and you have in me a woman who is thoroughly fed up with the phenomenon of “social media activism”.
What is “Social Media Activism”?
It is when you meander from tragedy to tragedy (which often conveniently excludes tragic events that affect people of color) online with no real purpose. You will throw up a Facebook filter in support of a recent tragedy, because everyone else in your timeline did – yet you say nothing of value about the subject. It is creating a hashtag in outrage of a world event or tragedy, but the movement lives and dies on social media and never gets traction in real life. Moreover, it is when you lurk looking for opportunities online to force your political agenda, views and/or hatred for others, but you stand for nothing in real life.
None of this helps anyone if you don’t say something or even better do something when tragedy faces us as a society. I was asked in a recent interview if I worry about tackling controversial topics and whether or not it will impact business. I replied with a smile and said the following: “I am at a point in my business where I am happy to work with businesses with whom I have synergy. I don’t say anything that isn’t rooted in fact, so if they aren’t pleased with my approach they can always hire the next gal.”
While I have no desire to live in the pits of controversy day in and day out, I know that I have a following and influence. I also know that having influence puts you in a unique space to educate people and raise awareness. To be in that unique space, you need to have the courage to speak up for those who cannot or who would be otherwise ignored.
There are plenty other instances when we can laugh at absurd videos, marvel at babies and kittens and have fun while being social beings. 2016 is calling us to be more than the latest viral video or business tip we are discussing for the thousandth time. Speak up, add value, educate, collaborate with a social organization to raise awareness. Do something, but do not be silent.
Some more perspective…
I have two Caucasian friends who have been in communication with me since the killing ensued in early July and if I’m honest every killing of a black person prior to as well. Their words were kind, loving and supportive. When I say “lift every voice”, say something or do something, it doesn’t have to be a huge endeavor. It can be a simple text, email or phone call to show support or merely to listen and better understand why many of us are fed up. Just don’t be silent.
My way of doing something is to educate and speak out. I will be doing just that when I return to my Periscope.tv show Ask Czarina Live this Thursday night. I will be hosting “The Black Out” Show. It will be a show to educate and to have a civil conversation about what’s going on in this country. If you are up at 11pm EST and want to join in follow the instructions in my promo graphic. Let’s be better than what I see playing out online, in real life and in the news.
Background image courtesy of createherstock.com.
Aristocracy of HR community, the time has come for your Czarina to take a break. In 2013, I started off my year by speaking about “introspection and execution” (see here for that post). I made some promises to myself and put some things out in the universe that make more sense in 2016 than they did back then. It’s time for me to make good on what I promised myself, but first a look back and some updates.
Here’s what I promised myself in 2013:
Three Affirmations, Three Executions:
1) Be a signal in the noise that is the world of work. I may not be the loudest signal now, but I will be that signal that makes you stop what you’re doing and ask what is that noise? You won’t ask it out of annoyance; but you will wonder where it came from and how you missed it the first time around.
2016 realization: The signal is clear and received. I have found my lane and I am thankful for the platform I continue to build.
2) I will do something extraordinary and assist those that endeavor to do something extroardinary. There is something magical about being a part of something that is bigger than all of us. I want to collaborate, coordinate, create, envision, innovate all in the name of HR. It has already begun and the story behind this will unravel as the year progresses.
2016 update: I have done some really cool things since 2013. Many of my accomplishments have been in HR, but most have been outside of the realm of HR. It’s important to take stock of where you are, where you have been and relish in your accomplishments. I am tardy to the party on this.
3) I will introspect and continue to live life with purpose. The spirit requires balance and as such I will need to examine all that I do and adjust as necessary to maintain balance and productivity. I’m not running myself into the ground like I did in 2012. Consistency, SEO, clicks – it all sounds good, and I care, but not at the demise of my well-being. If one aspect of my life is out of sync- it’s all out of whack. My personal time is making a comeback this year.
2016 update: I’m still doing my best to not run myself into the ground. I have found that finding balance between work and life is not a destination, but rather a journey.
When you are a one-woman act it all comes down to you. The articles, PR, the editing, running your business, hosting a livestream show, juggling three kids ages 7 and below etc make for many focuses, quick wardrobe changes and many hats. I have been doing this and much more in my quest for success since 2013. However, I have to consistently remind myself of why I went into business in the first place.
Three main reasons why I took this leap into entrepreneurship were:
1) To be more available for my kids.
2) To get out of the rut of rising the ranks of an organization that gleaned no personal or professional satisfaction.
3) To have more flexibility to fully enjoy my life.
This year, I have decided to make good on my promises to myself about flexibility. That means that I am taking deliberate actions to play as hard as I work, while managing my tribe and their affairs more efficiently. Please know that this is not a perfect science. Any Work-At-Home Mama knows any good plan can be thwarted by life and your kids – despite our best of intentions.
Here are some things I have put in place to make good on these promises I made to myself:
1) I am being intentional about flexing my work week. I’ve cut my work days down to four days and it may go to three at times. I will obviously continue to put in the necessary hours to keep my business on a growth trajectory ; but I am no longer working for the sake of working.
2) Building in dedicated time for family and myself to decompress from the work week. We all deserve time to zone out and just be.
3) Whether it is ordering groceries or hiring a virtual social media strategist to keep my profiles humming – delegation at this point in my business is necessary for the maintenance of my sanity and continued growth.
All of that being said, I’m taking a break from the blog and social media for the next two weeks. I will return on July 18th. There will be no real-time instagramming, snapchatting, livestreaming, facebooking or awe-inspiring workforce wisdom coming from this here blog. I need a moment to regroup and relax – which is something that has become a priority for me.
Through the magic of delegation and various platforms you will continue to see my posts and shares.
I am really excited to spend quality time with my family during this break. Most importantly, I am excited to wake up and know that there is nothing I need to do other than put on my swimsuit and head to my cabana near the pool.
I want you all to know that I appreciate all of the support, shares, kind words and encouragement I get from you all. It means a lot to me and keeps me going and grinding.
I hope you all are enjoying your summer so far. See you back here in two weeks.
See below for some of my favorite content for 2016 and things to look forward to.
TRUST ME, I DON’T WANT YOUR JOB!
A Perfect Union: Talent Management and Predictive Analytics
Letting Go: Three Functions HR May Want To Delegate Responsibility For
High-Volume Recruitment: 5 Things You Need to Manage a Successful Team
Be sure to catch me on Livestreaming Stars with Ross Brand on July 11th. You can read more about my appearance here.
Janine a.k.a. CzarinaofHR