Photo by William Iven on Unsplash
Almost everyone uses social media, but should you use it in your recruitment process? Many recruiters are turning to social media to help solicit applications so it makes sense that those same individuals would then use social media to screen those applicants.
In a survey conducted by Harris Poll on behalf of CareerBuilder, 2,380 hiring and human resource managers were polled regarding their usage of social media in screening applicants. Of those polled, 70% used social media to screen candidates before hiring them, a percentage significantly higher than in years past.
However, since the laws and regulations surrounding social media and the workplace are still evolving and being established on a case by case basis, it can be risky when using those outlets for employment screening.
When using social media to screen applicants, make sure to adhere to a process. You will want to continue to adhere to employment legislation and avoid bias. To help you as you go through this process, read the following tips to help you avoid any legal risks.
Know the Legislation
Using social media to screen candidates can be tricky since using certain information (race, gender, approximate age, ethnicity, religion, etc.) gathered from those sites could lead to discrimination in the hiring process, which is against the law.
To avoid discrimination through social media, make sure you know the laws for equal opportunity employment. Having a solid grasp of these laws can help you avoid any missteps. If you have still have questions, consult an attorney that is well versed in employment law.
For a list of state legislation regarding social media usage, check out this list compiled by the Society for Human Resource Management.
Establish a Consistent Process
To avoid bias and discrimination, establish a protocol for social media screening. For example, screen all potential candidates at the same time and in the same way in the recruiting process (i.e. after their first in-person interview, checking Facebook and LinkedIn). Evaluating candidates at the same time in the process and via the same social media outlets helps keep the evaluation fair.
You can also take it a step further and assign someone unrelated to the position to screen candidates. Having someone who is not associated with the role or hiring decisions can keep bias at a minimum.
Keeping a record of your searches can help if any questions arise concerning your use of social media employment screening. This is particularly helpful if you find something that makes you eliminate a candidate due to their social media presence like unprofessionalism, bigotry, etc. Print or save a screenshot of the questionable content to have on file should legalities ensue.
Ideally, a candidate’s social media presence will simply reinforce their resume. However, as evidenced by recent events, employees’ social media presence can be very different than what they present in an interview or at the workplace. Screening applicants via social media can be helpful in finding a candidate that is the right fit for your company and the position for which they applied as long as you continue to follow employment regulations.
Rachel writes on a variety of HR related topics for Built for Teams an HR Software Solutions Provider for Mid-Size businesses. Built for Teams is brought to you by the developers at Objective Inc.
Image courtesy of Assess Hub.
In an increasingly mobile world, many businesses are beginning to shift towards more effective execution within their HR departments. Implementing video into the process of recruitment not only provides an integral solution for businesses, it expands their reach when it comes to attracting the best talent.
Make full use of available resources
In 2016, 63% of organizations were using video in their recruitment processes and the use of such a tool facilitates the process of hiring new talent as well as largely affects the way companies engage with the most talented candidates and potentially even tapping into new global markets and an unlimited talent pool that may have previously been inaccessible.
This effectively means companies achieve global reach while cutting down recruitment costs, particularly beneficial for start-ups and smaller institutions.
- Using video for interviews
Using video as an interview tool allows international businesses and start-ups alike, to connect with candidates conveniently, even regardless of location, assessing their abilities efficiently and cutting down the time required to schedule and conduct interviews in person in half. With video interview technology comes the great freedom of connecting with new candidates and getting them excited about your company through the use of video resources.
- Use Video to Leverage Communication
Numbers show that recruiters who use video as a one-way or two-way interview tool can screen candidates rapidly, thus elevating their rate of success over the span of the recruiting process as opposed to the hours HR departments spend screening candidates’ resumes and conducting initial phone interviews. Specifically, with live video interviews, you can enable the candidates to connect with you in real time and most importantly, at a time that suits your busy schedule while benefiting from the crucial aspect of face-to-face interaction with each participant. Many applicants apply on their mobile devices which shows that more and more job seekers search beyond traditional websites. Thus, video is where your company can gain a mobile edge and proves an innovative add-on in the recruiting process for the best available talent even if you attract them on the go.
- Market Your Business more effectively
Digital advances have made for a generation of young professionals who were bred to respond to visuals. Many companies are already using video to attract the right candidates with the advantage that videos are a shareable tool that can be creatively integrated within various social media platforms. Recruiting-focused videos are increasingly popular and can benefit your business or start-up greatly if you feature existing employees’ testimonials, reflect aspects and put across your unique message about the working culture within your company. You can go as far as enhancing job advertisements on your career website with targeted videos, showcasing the specific job function advertised to add a personalized touch and ultimately enhance the way candidates engage with your organization.
- Showcase Opportunities
Use video to advertise new openings within your company but do not limit the use of this versatile tool to just that; – rather, showcase the human aspect and culture of your organization, even go as far as creating interactive office tour video, to inspire candidates and take the hiring process to the next level.
- Stay Current During and After the Hiring Process
You can use video to replace automated response emails that will reach applicants and make you stand out from the rest or use this tool throughout the hiring process to highlight important aspects of the candidate, such as what to expect in the different stages of recruitment or elaborate on your company’s processes and values. This is a proactive way to continue communication even after you have hired a candidate by creating customized videos and greatly speeding up the process of training for each individual new employee.
Can you think of any other options to use video in your recruitment process? Please share with us in the comments.
Image courtesy of Assess Hub.
Vishal has over 12 years’ experience working across industries, planning and implementing business growth strategies in the digital space. Equipped with a Master’s Degree in Business Administration from the Department of Management Studies (Pune University), his present association with AssessHub is about contributing to thoughts and sharing key insights on improving the Human Resources function and sharing ideas about the same which he shares through the AssessHub Blog.
Image courtesy of Flickr.
I’ve been working for a few years now with multiple brands per year. I have worked with brands in the music industry to emerging technology companies. When I reflect on what has made for a great partnership in the past, there are several themes that crop up over and over again. Conversely, there are other trends that come to mind when I reflect on what has gone terribly wrong in some of these partnerships. I hope to illuminate both sides of the coin equally and vividly.
In my opinion, influencer marketing is still an emerging field. Like anything else, there is going to be a learning curve. There are brands that chose to take the time to get it right. Yet others, clearly rushed to adoption without putting the right infrastructure in place. The intent where influencer marketing is concerned is for brands to be able to identify and partner with people who have a significant social following and voice in their respective niches. This partnership is usually created to raise awareness, drive traffic and/or sales to the brand in question.
Did you know?
According to Huffington Post, 65% of marketers are participating in the influencer marketing space. Many recent statistics also indicate that companies increased budget for influencer marketing campaigns in 2016 and plan to do so going forward. In addition, a few brands who are reaping the rewards of this kind of advertising are making a play for separate budget to fund influencer campaigns apart from all other advertising and marketing efforts.
It is safe to say, that influencer marketing will be sticking around for awhile longer. With some tweaking, planning and synergy between brand and influencer – this kind of marketing becomes a force to be reckoned with.
Here are the five things that brands need to know before getting into the influencer marketing game:
1) Make sure you have the right people handling your influencer outreach and engagement. Influencers are people. In particular, they are people who either hold a 9-5 job elsewhere or have multiple business endeavors. In other instances, it is their only business or if they are like me – it is a part in a larger consulting business. Imagine receiving tons of inquiries for sponsored posts, vlogs, events etc. per week. What will make your inquiry more compelling than the others? The way your inquiry moves to the top is by having competent and knowledgeable people on your frontlines. For example, I had a brand representative reach out to me for sponsored work. Over 10 plus emails or so she asked me a battery of questions about my influence to determine if I was right for them. The reality is: she should have done her homework and came to the table with less questions than more. She found me and my page which means something stood out in her searches. I run a business that doesn’t afford me the time to go back and forth over email with your representative that is doing this all for the first time. Turned out to be a troublesome partnership for me in the end and it was evident from the first engagement. Pay attention to who you have representing you.
2) Start small and have clear goals for your partnership. There is nothing more frustrating to influencers than you engaging them with great enthusiasm and no plan. Let’s flip it for a second, how likely is an influencer to garner your attention if they reach out to you with an informal email that indicates no real plan for their enthusiastic pursuits of a partnership? I am pretty sure that email will be deleted. The same holds true when you reach out to influencers. Your plan doesn’t need to be perfect, but you should have some plan and/or idea for moving forward with a partnership. Serendipity is fun as you move through fine-tuning the ideas for partnership, but please have some framework or foundation for us to work from.
3) Influencers are not an extension of your internal marketing or pr department. The reason why influencer marketing is all the rage is because it differs from the “buy me because we’re great” sales push that is synonymous with traditional marketing and advertising. Influencer Marketing is like hearing about that hot new product, event or service from your best friend. While not all people have bought into believing influencers – there are many who have followed the climb of their respective influencer or community of choice and therefore respect any recommendations coming out of those camps. To that point, you partner with influencers for our unique voices and perspectives in the market. The moment you decide to control or censor the voice our communities are accustomed to hearing; you have undermined the entire partnership. This isn’t to say that you can’t have a say or editorial influence to ensure the sponsored material meets your standards, but realize the whole point of this is not to be like your traditional marketing copy. If this is a sticking point for you, you may want to reevaluate.
4) Compensation matters. Whether you are a startup or a Fortune 500 should not matter. If you want someone to pitch your business or service to a community/following they have spent countless hours building- you have to pay for that. There are many ways to compensate influencers that don’t always involve dollars leaving your bank account for ours. For instance, I had a pretty well known accounting system vendor reach out to me to do sponsored work. Funny enough, I happen to use them for my own accounting. I simply asked for a year of free service in return for my sponsored content. Their representative returned my email with a “sorry, we don’t do that.” I bid her adieu and never looked back. Besides the poor judgment of not working with a current customer who enthusiastically would have promoted their company- it was clear they wanted my endorsement for free. Testimonials are one thing and sponsored content is something altogether different. You need to be able to compensate influencers. I’m personally tired of feeling like I have to pull it out of the company representative as to whether they intend to compensate or not. Expect to pay and be upfront about your budget. Some budget is better than nothing.
5) Etiquette and Business Protocol are welcomed. As mentioned above, influencers are either intrapreneurs working for someone or entrepreneurs in their own right. We do not exclusively work for you nor do we operate in accordance with your sloppy protocols and corporate practices. If your company is the sort that has a great idea one day and abandons it the next, you had better figure out some streamlined way of communicating in a timely and consistent manner where it concerns influencers. This may be a small line item in your marketing budget, that doesn’t mean that you fail to communicate when a campaign idea has been abandoned or in other cases when you are no longer manning a community of influencers. I surely hope you would not leave other business deals/partners in limbo – why would this seem like a reasonable way to operate with influencers?
These are just a few of the many considerations that should be driving your conversations about influencer programs internally. As I was writing, I realized there is far more to share. I truly enjoy partnering with brands to help illuminate their newest services and projects. The point is for this to be both fun and beneficial to both parties involved.
Brands: Share your best practices with me in the comments. Influencers: Share your tips for partnership improvement in the comments as well.
There are all of these articles about communication and engagement. I have contributed my thoughts in some of them. They are all useful in some regard if you want to get to the bottom of your engagement and communication issues. Except, we would have to include the one nuisance variable that most leaders and companies won’t cop to and that is: The cloak of silence.
We are working and living in the age of knowledge. We have more data points than we can use and have more information at our finger tips than previous generations. If given a chance, most leaders will cite wanting to understand their employees better. They want to understand things like motivations, propensity to leave, career aspirations etc.
What makes this problematic is leaders and companies want to know these things, but are often times not willing to ingest and digest the answers. Often times, when the answer they receive is unfavorable for them or the company – they react. The reaction is negative and usually sets such a tone that any further or future communication like it will be non-existent, censored and/or stifled.
Around the time of the 9/11 attacks here in NY the MTA came out with this whole campaign that said: ” If you see something, say something.” Many businesses latched onto this saying and started using it as a way to appear as though employees should feel free to share the things they are noticing and should feel safe to do so without fearing retaliation. There are some good eggs that truly stand by having an open, honest and communicative culture.
Others still, prefer a cloak of silence. They prefer for employees to be seen and not heard. These are companies that like when people speak up to praise the organization and its leaders. Companies that prefer a cloak of silence literally squash and black list anyone who dreams of raising a concern or anything deemed unfavorable for the company.
Let us examine through this example:
I worked for a company in a previous life that loved to hold town halls. If you know anything about town halls you know that they are meant to be open forums where people can come to have their ideas and concerns heard by those in power. The goal is that healthy debate and conversation is brought to the table by the constituents and those in power so that amicable solutions can be implemented.
When we had town halls, they spent weeks communicating the importance of our participation. It was even shared that no question was “dumb” or “irrelevant”. Yet, the first town hall I attended at this company was quieter than a church during Sermon. The CHRO spent an hour speaking about projects, opportunities, our organizational scorecard and then asked for questions. One of my co-workers raised her hand and if looks could kill she would have been dead. She continued to ask her question about adding additional members to our team, because of the excessive workload. Her question was answered abruptly and dismissed.
After the town hall, some of my more tenured co-workers spoke among themselves about how this employee who spoke up never learns her lesson. As in, she should have remained quiet instead, because clearly her question was not welcomed.
Every subsequent meeting and town hall was marred by a cloak of silence. We all knew that it wasn’t worth our time to ask questions or raise issues in these meetings despite what leadership was saying. They didn’t really want to know. It was all about faking their way to engagement and open communication – except they were doing a really poor job at it.
If you have noticed the same in your company here are some tips for building trust and getting your employees to communicate with you again:
1) Don’t ask questions, if you don’t want the answers. What people experience in their jobs day-to-day is very real. Don’t ask them to lie to you so your feelings aren’t hurt. Your employees have a right to not work in fear and you deserve to hear the truth so you can improve.
2) If delivery of certain messages are your concern, set a few ground rules for your town halls and meetings. Let’s be honest, sometimes intention doesn’t meet delivery at the finish line when it comes to communication. Having a few ground rules for meetings and town halls will help to set the tone. Be sure that your employees know you will abide by them as well.
3) When they speak, you listen and then take action. What is the point of having all of these data points, if you are going to simply hoard them – only to do nothing with it. When your employees speak up it’s an act of bravery on their part. The way they know that you have heard them is by acknowledging what was said and taking action.
Communicating doesn’t have to be difficult. Once you get over your own fears and needs to control what and how your employees say something – it will be a smoother ride for both parties.
I was on Facebook last week and happened to see a headline that actor, Will Smith had some choice words for “The Donald”. I clicked on the headline and watched the video of his press conference in Dubai for Suicide Squad. When probed by a member of the Dubai press about the negative reviews of Suicide Squad he said the following:
” I feel like at this point in my career I’ve earned the right to fail. Right. So, I’m going to take shots and I’m not going to hit them all; because I’m going to be trying really wild, aggressive, creative things. Some of them will be critically-acclaimed, some of them will make money and some of them will be Wild, Wild West.”
It resonated with me, because it reminded me of my own journey and relationship with failure.
Perfection be damned!
We are the most imperfect-perfect society. Most people are so broken, so lost, still learning, still striving and yet we will do everything in our power not to appear to be an overall failure. It starts when we are young. We are coached, molded and forced to put on appearances whether at church, family functions and school. The messages we receive are that mistakes are okay, but don’t make too many of them. How does something as imperfect as a human rise to such a level of perfection?
We rise to the occasion as much as our spirits can take us and eventually we all fall short. It is in those moments of imperfection that we recognize that we are fighting an uphill battle. Those messages of “failing just enough, but not too much” feel inhumane; but still we have appearances to upkeep.
Why does failure feel so permanent?
The funny thing about failure is: It isn’t permanent at all. When I look back at my failures, there isn’t one that completely destroyed me. You couldn’t tell me that while I was going through it, but not one destroyed me.
I’ve been through a lot. Once you have overcome the fear of failure, you figure I got this. That is until your dreams and aspirations grow even larger in size. So, here I am again wanting to expand and reach for the stars and guess who is back to torture me – our frenemies, fear and failure.
To be honest, failure is uncomfortable. It doesn’t feel like comfort food on a rainy day. It’s like the night you drank too much and prayed to get past it; while also promising never to get drunk again. In this way, much of how we approach failure has to do with mindset and approach.
Let’s explore why failure feels so permanent and what we can do to change it.
Reason 1) “If I fail, everyone will know I failed and judge me for it.” Oprah once said that every guest she had on her show from celebrities to the KKK had one thing in common- they wanted to be understood and seen for who they are. We all worry about others seeing us fail and the opinions and/or judgments that will follow. Particularly in this digital age where everyone is so visible; failure feels very public.
Newsflash: Time fades everything – especially memory. What you think people remember about your failures is very unlikely the case. No one person should have that much power over you and your climb to success.
Reason 2) ” I feel like everything is crashing down on me in this moment of failure.” I would be remiss if I didn’t discuss the feeling of failure and how this exacerbates the whole experience. As humans, we generally set out to do something and in return we expect our efforts and intentions to yield the perfect outcome. When things don’t align in the way we imagined, we generally feel like nothing can ever be better again because of that failure. Depending on the magnitude of the failure, those feelings of sadness, guilt, pessimism can last for a long time.
Newsflash: It’s important to go through those emotions, but you can’t live there forever. It’s the whole “being tired of being sick and tired”. The woeful feelings get old. Ultimately, things do get better. It requires a change of perspective and working on your approach to failure.
Reason 3) “Failure is bad and in return what I set out to do was bad.” Let’s be clear most of us don’t know how to fail and recover from it. No matter how many times we try to re-frame “failure” it is still ingrained in us as something negative. Most of us want to be seen as a success. Until recently, success was the positive end of our efforts and failure was the negative outcome of our efforts. It sounds easy enough to say we should revise our definition of success to include a healthy helping of failure, but our prior conditioning doesn’t want us to be great.
Newsflash: Let’s not romanticize failure as if all failures are equal. There are failures that result in casualties and some that are rather benign by comparison. Sometimes it really is as bad as it feels. Still, there is a lesson to learn and a wrong to make right. The grit and strength you have to use to get there is what success looks like.
Like Will Smith, I feel like I have earned the right to fail. It is a revelation you have when you have spent much of your life trying to walk a straight line. Perfection doesn’t exist. While we are all out here trying to figure out our purposes and life missions – we might as well let the failures teach us and lead us to success.
Share your feelings about “failure” with me below.