FTC Disclosure: I received compensation for writing this product review listed below as one of the services I offer my clients. I only work with companies I feel have great products, services and offerings. In accordance with my blog disclosure statement, I will only work with and showcase products and/or companies I believe my readers will benefit from. iCims is an ATS provider and I have either reviewed or used their product personally. I have not made any absolute statements about its functionality but endorse the capabilities I have personally observed.  I am disclosing this in accordance with the Federal Trade Commissions 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Image courtesy of stockphotosforfree.com

Image courtesy of stockphotosforfree.com

When we speak about Applicant Tracking Software (ATS) capabilities, we often overlook its impact on the spectrum of users and instead focus on the bells and whistles that tend to be non-essential or less relevant to its primary recruitment function. After all, the purpose of an ATS is to automate and streamline recruitment, hiring and onboarding processes so that it saves time, resources and energy.

The question is: who is really saving the time? Has ATS technology to date been too heavily focused on the recruiter and hiring manager experience?

The gap in ATS technology has been the lack of emphasis on the candidate experience.

2014 is the “Year of the Candidate” at iCIMS. With this initiative, they are refocusing their intentions out of both necessity and utility to better serve the candidate from a technology standpoint. Today’s candidate is on-the-go, always looking for the next opportunity and an easier way of reaching you the employer.  With the increased influence of social networks, mobile capabilities and the flattening groups of passive, active and non-active jobseekers, it is only right that iCIMS look at ways of improving candidate engagement.

iCIMS is taking the lead on reengaging the workforce by revamping and developing technology that encourages the candidate to engage with companies and seek out opportunity rather than deter them from the hiring process. In January 2014, The International Labour Organization (ILO) reported a dismal outlook on economic recovery and job creation. In this report, they state that, 23 million people globally have left the labor market due to difficulties in finding suitable employment. Slower job creation can be blamed for that statistic, but I’m sure we can also agree that finding the jobs that do exist has become increasingly onerous as well.

The mobile advantage

Two in five candidates say that their perception of a company is hurt if a company career website is not optimized for mobile. iCIMS has created an extremely responsive career portal that is optimized for candidates to utilize on mobile devices and tablets of all screen sizes. The clean and simple look and feel of the career portal is enhanced with intuitive navigation, making it easily accessible for candidates-on- the move.

Candidates that have embraced using “the cloud” for document storage, will find ease of use in being able to upload their resumes from their Google Drive or Dropbox accounts. In addition, the more social candidate can reap the benefits of iCIMS social integrations which allow candidates to submit their resume for a job with their social accounts like LinkedIn, Facebook, or Google+. Social capabilities also ensure that candidate applications that reach recruiters are as up to date as the news feed on their social networks.

Another convenient capability is the location based job search tool which uses GPS technology to search for positions within a specific radius of the candidate’s location. The ideal situation for any candidate is pursuing a job within a reasonable commute. This technology allows candidates to focus on opportunities in their area. This also benefits employers as it allows them to target candidates looking specifically for opportunities in the markets where the business is located. The “Year of the Candidate” is all about connecting the dots and creating a “fit” for both the candidate and employer.

Video as the rule

Video is no longer the exception, but rather the rule. Increased time constraints, diminishing budgets for travel reimbursement or coverage for out-of-state candidates, coupled with a glocal (global +local) candidate ecosystem makes video not only cost-effective, but practical. Video is the shining star across the iCIMS Talent Platform whether it is as a branding initiative on the careers page or part of the real-time Skype integration for interviewing candidates remotely.

Their newest and most exciting feature is the video cover letter. The video cover letter is one of iCIMS newest candidate screening tools that allows the candidate to showcase their skills above and beyond the parameters of what a normal resume can tell the employer. The candidate can record a short video to be submitted for consideration with their application from a computer webcam or mobile device. Rather than submit the same old cover letter that recruiters have seen for years, they get to truly understand from the candidates’ point of view why they believe they are qualified- while gaining an opportunity to assess how they communicate orally.

HR technology takes the guessing out of recruitment; while reallocating power to the candidate, in an effort to allow them to put their best foot forward as they pursue new opportunities with you. Start simplifying recruitment today and make 2014 the “Year of the Candidate”

Company Bio

iCIMS, is a leading provider of innovative Software-as-a-Service (SaaS) talent acquisition solutions, is an Inc. 500 and Software Satisfaction honoree focused on solving corporate business issues through the implementation of easy-to-use, scalable solutions that are backed by our award-winning iCARE Customer Support.

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