My marketing professors used to say that some companies would hire millennials to take care of digital media needs partly because they were, you know, millennials. I can understand having that viewpoint somewhat, I mean we did grow up with the technology. Over the past twelve weeks, I have been assisting Janine N. Truitt also known to many as “CzarinaofHR” in managing her brands for her businesses Talent Think Innovations, LLC and The Aristocracy of HR. In that time, I have realized that I knew nothing about social media in the business sense and could not help any business succeed in the social media part of their marketing strategy with just what I knew from college and my personal use.
Here are a few things that I have learned:
- Social Media Is Very Fickle: I have come to realize that while I might like Facebook as a personal platform, as a business platform it is hard to manage. I’ve seen firsthand how difficult it is to continuously get the same or more reach per post on Facebook and don’t even get me started on likes on the page itself.
After Facebook comes Twitter, this is my personal favorite and managing it has been so much fun. My favorite part next to engaging with people is the hashtags. It’s always interesting to see what people post under the common ones; but I especially like the ones that are used for business. The way I see it, it’s another opportunity to engage with people and possibly get some new followers. My only gripes would be: running out of characters when you have the perfect hashtag but it can’t fit. In those moments I can’t help thinking I need just one more character, especially when you have the perfect tweet.
- When it comes to digital marketing for business it’s not just about finding content, but content that represents or is related to the industry of your business: Before starting this internship, I thought brands just put their content out on social media or re-tweeted some of their followers’ content. I am so glad that it is so much more than that. Often times, people try to gain followers on Twitter by mostly posting cat videos or something that is funny. When you’re managing a business, you can’t do that and personally I don’t think it’s limiting; but rather it allows you to get more creative with the content that you do post.
- Social media is part of the marketing strategy not the strategy itself. During my time with Janine (“CzarinaofHR”), I learned that there is so much more to marketing than I thought – even though I studied it in school. Everything that I have learned during this internship is important, but I think my one main takeaway is this: there are so many parts to a marketing strategy. A business can have one overall strategy with several different components. Social media is just one component. While social media is important, it shouldn’t make or break you. As Janine says: “if one of these platforms goes down or goes away, it shouldn’t impact me so much that I have to close my doors.”
I have learned so much more during this internship than I thought I would. I look forward to having fun managing her social media brand for the remainder of my internship. This experience, has also helped me refine my career path. I know that I want social media or digital marketing as it is called to be a part of my job but not all of what I do. I love digital marketing. I wasn’t sure about that before this internship, but I am clear now. I have decided I want to be more involved in the overall marketing strategy of a company.
I want to thank Janine N. Truitt of Talent Think Innovations, LLC for guiding me these past few months and teaching me so much. She gave me the best launching pad for my career.
Kimberly Minto is has a B.A. in Marketing from Hofstra University. She is a Digital Media Intern for Talent Think Innovations, LLC. Kimberly aspires to have her own Marketing/PR firm someday. Follow her on Twitter at: @. Connect with her on LinkedIn.