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Working in HR you get your fair share of discussions around the need to have a town hall or to administer a survey. I’m pretty sure most of the workforce is over surveys, because two things happen: 1) They end up answering questions leadership knows the answers to and 2) There is usually no action behind the surveys- making employees’ efforts fruitless. I believe in soliciting feedback from the very people we serve: employees and customers. Despite the stigma around surveys, they still have an important use in many areas of business when utilized appropriately. It is clear that, businesses focused on new ways to serve their customers and employees are poised to see continuous growth in their organizations. It goes back to the old saying:”You can’t manage what you can’t measure.” How can businesses stay ahead-of-the-curve while operating their businesses blindly? The truth is they can’t and many CEO’s are adjusting to this new reality of data-driven decision making.
A 2015 Global CEO survey by PWC found that 60% of CEO’s are concerned about threats to their businesses given the increased transparency around business operations in the past few years. Additionally, they found that 67% of US CEO’s feel their are more opportunities for their business today than three years ago. Even in this instance, you can see the power in surveys and soliciting feedback. We simply have no way of knowing where we have been, where we are currently and where we are heading; unless we ask the those connected to our markets how we are doing.
You can question the efficacy of surveys, but what I do know is closed-mouths stagnate our progress in business. If a product is terrible and doesn’t do what it purports to do- the business never knows they need to make a change unless consumers speak up. If a business process is slowing down the productivity of employees, leadership has no clue and carries on as usual- if none of the employees speak up. One of the ways we get people to let us know where we can improve is via surveys. Per my earlier sentiment, if those customers and/or employees don’t think their voice is important enough to record their thoughts in a survey; nothing will change.
This is why I am so happy to be working with ProOpinion as a brand ambassador. ProOpinion allows business professionals to make data-driven decisions that will drive results. Essentially, they are a survey partner for businesses that need to get feedback on their products or market behavior from professionals like you and I. I just completed a survey today about business communications, the providers I use and why I use who I do for my communications needs. I have had so many trials and tribulations with phone and internet providers that I was actually happy to provide some feedback on my experiences. Will my feedback change certain providers behaviors? I certainly hope so. However, I can rest easy knowing I didn’t sit in silence when my voice and opinion could have made all the difference.
I need a favor from you. You all are professional rockstars and have shown up for me in the past. Sign up for ProOpinion here. It is free and will enable you to have input into some of businesses most pressing concerns. Additionally, you have the ability to earn rewards like Amazon.com Gift Cards and gift cards from many other retail outlets. In addition, you will have access to their infographic vault and blog filled with timely business information and metrics. Your initial profile creation will be around 20-25 minutes, but that is just so they are clear on what surveys to send you. Surveys come straight to your email inbox specifying the time it will take to complete it and the amount of reward points you will earn for your efforts.
Join me on ProOpinion and start allowing your voice to have an impact on business while earning great rewards. After all, it isn’t often that you get so much for free. The only thing that isn’t free is your time, but what better way to spend a few minutes than to chime in about topics that are important to you. Check it out you won’t be disappointed.
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