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Yesterday, I was on a show called: Drive Thru HR with two of my friends/colleagues (check out the replay here). We had the chance to discuss what we see as necessary qualities for today’s Recruiters and Talent Acquisition professionals. There’s no question that there has been a shift from when I started over 10 years ago. If you speak to the average jobseeker (and this includes candidates internal to your organization) – that shift isn’t exactly a positive one. It appears that as technology improved the quality of Recruitment has decreased. The opposite should be true; but alas it isn’t and people are fed-up.
I have a few friends in the market looking for new work. As such, I have become the go-to gal for all ridiculous Recruiter stories and antics. While I am rarely shocked, I am often disappointed. For this reason, I am listing the essential qualities that I believe make a Recruiter successful.
1) Jobseeker Advocacy- I am always stunned by the Recruiter that doesn’t get that it is their job to advocate for their candidates. It may be a sore spot for me, because I worked in staffing once upon a time- where everything from your paycheck to your performance depended on your ability to find talent and get them working as soon as possible. Hiring managers look to the TA professional or Recruiter for guidance on the candidate landscape and market. As a Recruiter, it is not only your job to snatch up the best candidates; but it is also your job to advocate for the ones that have the potential to be a great hires. You’re probably thinking- well doesn’t everyone have potential? The answer is “it depends”. However, there are times when the hiring manager wants what they want and despite their stubbornness you have to be courageous enough to advocate for your people; so your qualified applicants have a fair chance at being evaluated. I have advocated for candidates that were not necessarily the hiring managers first choice; but they were the best qualified and it turned out beautifully.
2) Understanding the Need– Too often, I hear about Recruiters engaging jobseekers without fully understanding the job they are recruiting for. Not only does it make the recruiter look ridiculous, but it is also a poor reflection on the company. How can you expect the candidate to get excited when you can’t answer basic questions about the position? Last I checked, the first thing a recruiter needs to do is to sit with the hiring manager and understand what they need . The next step is to do your own independent research about the position to add to what you already know. The moral of the story here is: know what you’re recruiting for and stop trying to herd jobseekers like you would cats.
3) Humility– We have all been in a position to look for new employment at one point or another. The Recruitment Process is not the place for a power trip. Often times, people are at their lowest when they are coming in for an interview- especially at the entry-level. Anything you can do to make them feel at ease-so they can put their best foot forward is advisable. Treat candidates as you would want to be treated.
4) Setting Expectations- Recruiters are busy. Nobody gets that more than I do. That being said, help yourself and the candidate by letting them know what to expect in the beginning-so they don’t have to constantly bug you for status updates. If you do this and there are still complaints, you can at least rest easy at night knowing you attempted to provide some guidance to your candidates for what they should expect during the hiring process. If candidates know what to expect they will be less inclined to stalk you for answers.
5) Get Out There- I don’t care how much Social Recruiting you do- it is no substitution for getting out of the office and out to events to meet with potential candidates. In my previous life, I was often the only Recruiter willing to go to events, job fairs and the like. Some of my co-workers were reluctant to do so relying only on internet sourcing to fill positions. To each their own, but it is almost blasphemous to be a Recruiter and not want to be out and about networking. Step away from the screen and get out to an event. It allows people to connect with you in person rather than the normal channel of applying online.
We all get busy or forget to follow-up from time-to-time. However, these should not be the defining a whole industry such as Recruitment. As with any job, the focus for Recruiters should be to deliver a consistent and quality experience. Your reputation and your company’s reputation depends on it.
As the calendar flips over to the months of November and December, our minds inevitably drift to holiday shopping. Recruiters are preparing their shopping lists now for the hiring that is sure to begin (budgets willing!) come January. Taking advantage of the slower pace of business, recruiters need to capture the attention of candidates who may find themselves with a little more free time over the holidays to do some job shopping.
If you’ve ever shopped online (and come on, who hasn’t?), then you understand the value of the “Quick View” feature. It’s not a laziness factor that stops us from going to another page to get the full details of the product. It’s more of a convenience factor. You can easily click on the Quick View option and still get detailed information like the colors the item comes in and whether your size is available. Quick View makes it even more convenient to find what you want quickly and easily.
Where am I going with this?
As many of you know, I am on a quest to find HR technology vendors who are finding unique ways to solve HR problems. As such, I recently stumbled across a new company called Match-Click. If you haven’t yet heard of this company, you likely will soon. In a nutshell, the company is taking the concept of the “Quick View,” enhancing it by adding video and applying it to the recruiting process.
Launched in June of this year, the start-up is quickly spreading the word about its ability to help companies move beyond those staid job board listings to market their positions using short and sweet videos. Like the Quick View feature, the videos (three for each job posting) give candidates a brief look at the salient details of the job – who they will be working with and what the culture of the company is like. It’s a unique way to browse before buying, if you will.
What I found most interesting is that these aren’t your typical lengthy, high-production corporate videos. Instead, these videos are made by the hiring manager and a couple of co-workers using whatever recording device they happen to have on hand, whether that is a mobile phone or a webcam. It’s real, it’s authentic, and it recognizes what we are all short on – time – by keeping the videos blissfully short.
As those who follow me regularly understand, I am in support of HR technology companies who are delivering products that find practical and distinctive ways to help HR practitioners perform their work more efficiently. No copycats, no replicas. Now, I’m not saying that Match-Click is the be-all and end-all solution for recruiters and companies, but what Match-Click does – help companies grab the attention of job shoppers and “just browsers” alike – it does well.
What Match-Click is doing is giving companies an innovative and cool tool to attract interest – to a job, to a company, to the people who work there. It is always challenging to capture the attention of candidates, but compelling content and useful information go a long way. Whether it is an active candidate, a passive candidate or a candidate somewhere in between, the brief, personal videos offer a no-obligation peek into a job. The site also lists the typical information you’d expect – job requirements, day-to-day responsibilities, benefits, etc. The candidate then gets to decide if they want to invest more of their time to apply for the job.
Want to know more about Match-Click and just how easy they are making it to attract attention to your job postings? Visit them on the web at: http://www.match-click.com/
Do you know about an innovative product or service that is making HR practitioners’ jobs easier? Tell me about it and I just might give it a test drive, too!
Only in the last few years has the amount of social data begun to scale, allowing data-driven individuals to begin to search for hiring trends. Within this social data, there are strong indicators of when a top performer is about to “come to market,” or pursue their next career opportunity. As a result, it’ll be the job of tomorrow’s recruiter to figure out how to leverage big data and predictive analytics to find the right candidates when they aren’t yet actively looking.
The majority of recruiters lack the time to gather all public data on each of these professionals. They lack the ability to run multivariate regressions needed to identify the one in 200,000 professionals who are both qualified for and open to a new opportunity. These recruiters will need a tool to do these things for them. Until now, no one’s done a good job of building one.
That’s why we’ve built Entelo. It takes the average recruiter a half-hour to manually collect all available information on just one candidate. Entelo does all this work for you, providing the most comprehensive view of talent available and saving you from hours of research. Entelo Search includes rich profiles of over 30 million candidates, each filled with data from social sites such as Github, Dribbble, Quora, Twitter, and more.
Entelo also uses this wealth of data to help recruiters identify those candidates who are about to change jobs, using our first-of-its-kind More Likely To Move™ filter. Our proprietary algorithm analyzes over 70 variables indicative of upcoming career changes to tell you the right candidate to speak with at the right time. We track everything from layoff announcements and M&A activity to length of time at current company and social profile activity. When a candidate is flagged as More Likely To Move™, they have a 30% likelihood of changing jobs in the next 90 days.
We feel we’ve only scratched the surface of what this data can do to help HR professionals build great teams. We launched Entelo Diversity in April, which helps you find candidates whose social profiles indicate a high probability of meeting specific gender, race or military experience requirements. It’s our hope that this latest element of our algorithm will help companies of all sizes reap the benefits of building strong, diverse teams. Studies show that a more diverse workforce is more creative, more productive and less likely to turn over.
We’d love to show you and your organization how Entelo can help you hit your hiring goals and build a great team. For your free demo of the Entelo platform, visit www.entelo.com/demo.
Kyle Paice runs the Entelo Marketing Team. Previously, he was the Head of Marketing for RentJuice, a real estate software company that was acquired by Zillow. Before RentJuice, Kyle built inbound marketing software as a Product Manager at HubSpot, and consulted to investment banks and other financial services institutions with Deloitte. He has a B.A. in Economics and Political Science from Boston College.
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Hello HR Aristocrats! Today you can find me on the iCims Hire Expectations Institute blog with a brand new article called: ” The Push and Pull of Recruitment”. iCims is a strategic partner of my business Talent Think Innovations, LLC and a supporter of “The Aristocracy of HR”. This article is the first of many collaborations you will see with iCims and I in the future.
FTC Disclosure: I received compensation for writing this article listed below as one of the services I offer my clients. I only work with companies I feel have great products, services and offerings. In accordance with my blog disclosure statement, I will only work with and showcase products and/or companies I believe my readers will benefit from. iCims is an ATS provider and I have either reviewed or used their product personally. I have not made any absolute statements about its functionality but endorse the capabilities I have personally observed. I am disclosing this in accordance with the Federal Trade Commissions 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.
Here’s a snippet of the post:
“The Push and Pull of Recruitment”
Those of you that have been in recruitment long enough remember a day when we used to be able to post to a job board or two and receive a bevy of resumes. I’m talking posting jobs before we had to pray that anyone would be interested in our opportunities. A lot has changed since that time, and yet I can be assured that every month of every new year there will be some focus on the methods we utilize to attract candidates.
Some say we need to focus more heavily on big data and analytics. Others say attracting top talent is near impossible because we are experiencing a talent shortage. Whatever your opinion on the subject, I think we can all agree that spending your recruitment budget on job board advertising alone is probably not going to cut it that much longer. We are looking at a new frontier of the modern workforce- where a specific and targeted mix of advertising is utilized to get the word out about open positions.
Along with the specific and targeted mix of advertising is a continued emphasis on company’s having a consistent and attractive digital presence.
What does this mean?
It simply means that organizations need to become clear about who they are and what value proposition they are offering candidates for joining their company. In the past, the candidate-employer relationship was guided by what the employer wanted and most experts urged candidates to yield to the company’s wants rather than encouraging them to fulfill their own wants and needs read the rest of the post here.
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