Photo by William Iven on Unsplash
Almost everyone uses social media, but should you use it in your recruitment process? Many recruiters are turning to social media to help solicit applications so it makes sense that those same individuals would then use social media to screen those applicants.
In a survey conducted by Harris Poll on behalf of CareerBuilder, 2,380 hiring and human resource managers were polled regarding their usage of social media in screening applicants. Of those polled, 70% used social media to screen candidates before hiring them, a percentage significantly higher than in years past.
However, since the laws and regulations surrounding social media and the workplace are still evolving and being established on a case by case basis, it can be risky when using those outlets for employment screening.
When using social media to screen applicants, make sure to adhere to a process. You will want to continue to adhere to employment legislation and avoid bias. To help you as you go through this process, read the following tips to help you avoid any legal risks.
Know the Legislation
Using social media to screen candidates can be tricky since using certain information (race, gender, approximate age, ethnicity, religion, etc.) gathered from those sites could lead to discrimination in the hiring process, which is against the law.
To avoid discrimination through social media, make sure you know the laws for equal opportunity employment. Having a solid grasp of these laws can help you avoid any missteps. If you have still have questions, consult an attorney that is well versed in employment law.
For a list of state legislation regarding social media usage, check out this list compiled by the Society for Human Resource Management.
Establish a Consistent Process
To avoid bias and discrimination, establish a protocol for social media screening. For example, screen all potential candidates at the same time and in the same way in the recruiting process (i.e. after their first in-person interview, checking Facebook and LinkedIn). Evaluating candidates at the same time in the process and via the same social media outlets helps keep the evaluation fair.
You can also take it a step further and assign someone unrelated to the position to screen candidates. Having someone who is not associated with the role or hiring decisions can keep bias at a minimum.
Keeping a record of your searches can help if any questions arise concerning your use of social media employment screening. This is particularly helpful if you find something that makes you eliminate a candidate due to their social media presence like unprofessionalism, bigotry, etc. Print or save a screenshot of the questionable content to have on file should legalities ensue.
Ideally, a candidate’s social media presence will simply reinforce their resume. However, as evidenced by recent events, employees’ social media presence can be very different than what they present in an interview or at the workplace. Screening applicants via social media can be helpful in finding a candidate that is the right fit for your company and the position for which they applied as long as you continue to follow employment regulations.
Rachel writes on a variety of HR related topics for Built for Teams an HR Software Solutions Provider for Mid-Size businesses. Built for Teams is brought to you by the developers at Objective Inc.
Image courtesy of Assess Hub.
In an increasingly mobile world, many businesses are beginning to shift towards more effective execution within their HR departments. Implementing video into the process of recruitment not only provides an integral solution for businesses, it expands their reach when it comes to attracting the best talent.
Make full use of available resources
In 2016, 63% of organizations were using video in their recruitment processes and the use of such a tool facilitates the process of hiring new talent as well as largely affects the way companies engage with the most talented candidates and potentially even tapping into new global markets and an unlimited talent pool that may have previously been inaccessible.
This effectively means companies achieve global reach while cutting down recruitment costs, particularly beneficial for start-ups and smaller institutions.
- Using video for interviews
Using video as an interview tool allows international businesses and start-ups alike, to connect with candidates conveniently, even regardless of location, assessing their abilities efficiently and cutting down the time required to schedule and conduct interviews in person in half. With video interview technology comes the great freedom of connecting with new candidates and getting them excited about your company through the use of video resources.
- Use Video to Leverage Communication
Numbers show that recruiters who use video as a one-way or two-way interview tool can screen candidates rapidly, thus elevating their rate of success over the span of the recruiting process as opposed to the hours HR departments spend screening candidates’ resumes and conducting initial phone interviews. Specifically, with live video interviews, you can enable the candidates to connect with you in real time and most importantly, at a time that suits your busy schedule while benefiting from the crucial aspect of face-to-face interaction with each participant. Many applicants apply on their mobile devices which shows that more and more job seekers search beyond traditional websites. Thus, video is where your company can gain a mobile edge and proves an innovative add-on in the recruiting process for the best available talent even if you attract them on the go.
- Market Your Business more effectively
Digital advances have made for a generation of young professionals who were bred to respond to visuals. Many companies are already using video to attract the right candidates with the advantage that videos are a shareable tool that can be creatively integrated within various social media platforms. Recruiting-focused videos are increasingly popular and can benefit your business or start-up greatly if you feature existing employees’ testimonials, reflect aspects and put across your unique message about the working culture within your company. You can go as far as enhancing job advertisements on your career website with targeted videos, showcasing the specific job function advertised to add a personalized touch and ultimately enhance the way candidates engage with your organization.
- Showcase Opportunities
Use video to advertise new openings within your company but do not limit the use of this versatile tool to just that; – rather, showcase the human aspect and culture of your organization, even go as far as creating interactive office tour video, to inspire candidates and take the hiring process to the next level.
- Stay Current During and After the Hiring Process
You can use video to replace automated response emails that will reach applicants and make you stand out from the rest or use this tool throughout the hiring process to highlight important aspects of the candidate, such as what to expect in the different stages of recruitment or elaborate on your company’s processes and values. This is a proactive way to continue communication even after you have hired a candidate by creating customized videos and greatly speeding up the process of training for each individual new employee.
Can you think of any other options to use video in your recruitment process? Please share with us in the comments.
Image courtesy of Assess Hub.
Vishal has over 12 years’ experience working across industries, planning and implementing business growth strategies in the digital space. Equipped with a Master’s Degree in Business Administration from the Department of Management Studies (Pune University), his present association with AssessHub is about contributing to thoughts and sharing key insights on improving the Human Resources function and sharing ideas about the same which he shares through the AssessHub Blog.
Have you ever called a promising candidate for a follow-up interview only to find out they just took up a job at a competing firm? How often does this happen? If it’s more than once, it’s already one too many! If you are missing out on top talent only because the follow-up rounds took longer to plan, it’s high time you updated your process. But you probably know that already. What usually happens is HR managers like yourself often find themselves in a tough spot because they simply don’t know where to start! Considering the multi faceted nature of the process, you can’t always rightly identify the cause of such delays but you can tweak your process wherever possible and avoid any unforeseen delays! Find out how:
Automation, Automation, Automation
It’s time to stop making dedicated drives for all your HR data and upgrade to the latest technology. Sure spreadsheets and emails work when there aren’t any urgent/immediate hiring needs but that won’t always be the case, since this function is more of an ongoing activity. The HR department receives resumes all round the year and keeping track of them can become quite a daunting task. So, instead ditch those spreadsheets and move to an automated software that can intuitively track and manage all applicant data.
The Source Code
Just kidding, no code here, but there is just one simple rule, dig deep enough to find out which source drives the best candidate volume. It is very important for the modern recruiter to understand where and how his company receives the best traction. Another aspect to this is that you not only track which medium you get the most visibility on but also the best quality. Identifying the right platform for your recruitment needs automatically streamlines your process by cutting out the noise.
First Impressions are a Two-way Street
Like you would expect your applicant to be on top of their game while you interview them, they have similar expectations while applying for jobs. And with the digital age that has set in. Your company’s website is the mark of credibility in your applicant’s eyes. A well-updated, detailed website will always draw more traction as it adds to the company’s overall image.
Embrace the Change
While all things vintage and classic have their own charm, sometimes it is necessary to make the shift with changing times. There are a plethora of applicant tracking systems, recruitment tools and hiring software available in the market which significantly add time to your hiring process. A good applicant tracking system will help in taking care of minute details like automatically souring and screening candidate data, maintaining and updating talent pools, as well as sending out follow-up emails.
Research and Development
Just like recruitment, research and development is an ongoing process. Taking time out to constantly analyze your recruitment processes is crucial to hiring success. Apart from identifying bottlenecks in your process, you also need to keep tabs on current strategies and technologies to be able to get the desired results. Do your reading, experiment with those free trials and then settle on the best method for your organization.
So, there you have it, recruitment doesn’t have to be as cumbersome as it used to be years ago. All you have to do is find out what works best for your company, find software and tools to automate functions that don’t need your immediate attention, giving you time to focus on other time pressing activities.
Kelly Barcelos is a progressive digital marketing manager specializing in HR and is responsible for leading Jobsoid’s content and social media team. When Kelly is not building campaigns, she is busy creating content and preparing PR topics. She started with Jobsoid as a social media strategist and eventually took over the entire digital marketing team with her innovative approach and technical expertise.
Are we still at a point where leaders are unable to provide their employees with constructive feedback regarding their performance?
I’ve recently been made aware of several situations where there are clear deficits in performance from a team perspective in companies. In most instances, everyone on the team knows who is and isn’t pulling their weight and that includes the leaders.
You would think that this should be a slam-dunk scenario whereby the supervisor and/or leader – actively deals with the team members who are slacking off via performance discussions etc. I’m finding that this is not the case. Instead, leaders are opting to have general and redundant conversations with entire teams as an attempt to appear fair in how they delve out criticism.
I would argue that this approach is having the opposite effect. The impact of this approach is employees that are performing at and above expectations are unfairly being subjected to criticism that isn’t a reflection of their individual performance. Having to endure this criticism as a whole rather than individual performance being addressed makes employees feel as though they are working in a “romper-room” environment causing them to not only reject any pertinent criticism that follows; but also creates resentment among team members.
Here’s an example:
Let’s say I am a recruiter on a team of five recruiters for a manufacturing company. We all handle “easy-to-fill” positions, but requisition volume is high as is turnover organization-wide so we are in a constant state of active recruitment. There is an established number of hires each recruiter is required to upkeep on a monthly basis in order to ensure the plant has enough workers to absorb new work coming in via new contracts. In this scenario, the magic number is 30 new hires per recruiter. Three of the recruiters including myself meet and/or exceed the expected number of hires. The other two recruiters consistently hire between 15-18 people and claim they cannot possibly meet the established quota.
The three performers along with the leaders are aware that these two are the weakest links on the team and also recognize that their inability to meet the established number of hires has to do with a mix of poor work habits, slacking and a lack of urgency where they are concerned.
There are a few options in handling this situation:
- Continue treating the whole indifferently because parts of the team are not working in an optimal manner by imposing daily monitors of work completed on the entire team as well as threats of disciplinary actions.
- Have a performance discussion with the two recruiters who aren’t meeting the standard – while highlighting how they may work more efficiently. Additionally, recognize the recruiters who are consistently performing so they are aware that their efforts are appreciated and being seen.
Number #2 would be the most optimal solution to dealing with this situation. This scenario reminds me of grade school when there would be a student who misbehaved consistently during class. Teachers that had the better sense knew that it was far better to remove unwieldly students from the classroom in an effort of not robbing the other attentive students of quality instruction time.
The same is true here. It isn’t fair to your employees who are doing the right thing to be subject to rules, disciplinary actions or indifferent leadership because you refuse to deal with their co-workers’ performance issues .
Communicate, document, and/or cut ties with employees that aren’t meeting performance standards, if you need to. Just know that no grown adult wants to be treated like they are back in preschool, because you are incapable of addressing performance concerns head-on.
Image courtesy of Recruiterbox
Campaign/FTC disclosure: This is a sponsored product review. I will receive compensation for this post. I only work with companies I feel have great products, services and offerings. In accordance with my blog disclosure statement, I will only work with and showcase products, events and/or companies I believe my readers will benefit from. I am not formally employed by Recruiterbox. All thoughts and viewpoints are created and written by me. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.
I have long discussed the perils of ill-implemented HR Technology. I have also discussed the necessity for HR Technology that can grow and bend with the whims of the business.
As someone who worked in Talent Acquisition for virtually her entire HR career, I know the pain points when it comes to Applicant Tracking Systems (ATS) all too well. I have lived through everything from ridiculous error reports for minor input mistakes to larger-than-life SaaS solutions that consistently overpromised and under-delivered in the way of ease of use.
As both a former HR practitioner and now as a business owner/analyst assisting companies with making technology decisions for their businesses, I have often wondered why technology that has been designed to streamline the hiring process has instead made hiring more difficult for everyone involved.
Let me be fair…we have evolved.
In fairness, it probably wasn’t the intention of the founders of several of the applicant tracking systems we know to deliberately make recruiters’ and hiring managers’ jobs harder with their creation.
If we look at the ATS historically, there was a time when ERP systems were the best, new products on the market for tracking the steps of candidates and hires. ERP systems weren’t necessarily ideal, but they got the job done – albeit in an excruciatingly painful manner.
We evolved with Software-As-A-Service solutions – understanding that the nature of how business and work gets accomplished was changing to a more on-demand and flexible approach. This approach continues to be at the forefront of what is needed from the ATS whether you are an enterprise company or a small business.
The Workforce is changing.
The workforce is a mix of Millennials, Boomers, Gen X, Gen Z and even some Traditionalists. It is a mashup of full-time, part-time, freelancers, temporary, remote workers and per diem employees. With a mix of all of these demographics funneling into companies of all sizes, it is an absolute necessity that companies have an ATS that is dynamic enough to capture all of the information available to us, malleable enough to change workflows, users and processes on the fly, and easy enough to use – that even the least tech savvy employees in your organization will enjoy using it.
I had the pleasure of chatting with the one of the three co-founders of Recruiterbox, Raj Sheth. Recruiterbox is a 5 year-old, self-funded recruiting software company that doesn’t try to be anything more than what it is intended to be and that is a seamless, easy-to-use technology that makes hiring a productive activity.
During my demo with Raj, he summed up the reasoning for why Recruiterbox exists as follows: “Traditional HR software is cumbersome and built for process – not for productivity.” He went on to explain that so much of what we do takes place in email, yet there is no way to draw from this data source.
As a former recruiter, I can attest to how many resumes and discussions took place in my email. In return, I had the task of figuring out how to properly document those conversations in the ATS.
Raj and his team have gone to great lengths to see that productivity, communication, and user experience are the cornerstones to this software.
How do I know?
I put my super user hat on and spent the past week and a half utilizing their free trial to test the capabilities of this software.
Social Footprint Screen
Here are some features that really resonated with me:
- Truly configurable workflows. The first thing you do when creating a new opening in Recruiterbox is to design your workflow. They give you three delivered workflow stages that you can edit to suit your needs. I appreciated this feature, because different openings call for different steps towards the hire at times. With this workflow editing option, Recruiterbox is giving you, the organization the power back to make changes to your hiring process as needed. I did not need to log-in to a different portal to make my changes nor did I need extensive training to learn how to configure the workflow. Everything in Recruiterbox is extremely intuitive.
- No more post- job fair or compliance nightmares. When you sign-up for Recruiterbox you get a company-branded email that allows people to apply to your company with one email. When the candidate sends their resume to this email, it automatically loads their resume in the system. You as the recruiter or coordinator can assign the candidate as you see fit thereafter. If you don’t like this option, you can also batch upload resumes via zip file into the system. This is a nice feature if you like a paperless process like me.
- Capture the candidates you find on the web with one click. Recruiterbox has a Google Plug-in that allows you to pull in candidates into their “Prospecting” dashboard. You know those candidates that you happen upon during a Boolean or LinkedIn search? You can capture their name, email, phone number, referral source, and resume with this plug-in. Minimal parsing makes for 100% successful execution every time.
- Want to know where your candidates hang out on the web? Recruiterbox captures each candidate’s social footprint so you can see how they present themselves across all social platforms.
- Interview scheduling made easy with a dose of video. In Recruiterbox, you can easily schedule everything from a phone screening to a Skype Interview. You have the option of confirming your interviews or you can send prospective schedules to candidates for them to confirm their acceptance of the designated timeslot. Two clicks from within Recruiterbox allow you to launch Skype when you have installed the Skype plugin on your desktop.
Application form configuration screen
The list of positive attributes to this system is endless. As we speak they are working launching an improved and robust reporting and analytics module. As you well know, I have a penchant for companies who are relentless about improving their product through good data.
If you are a company of 1-1000 employees and in the market for a new ATS, Recruiterbox is worth your attention. You will find the pricing to be reasonable and the value immense.
For a free demo, click here to sign-up or watch their video demo.
Need more convincing? Read a case study from one of their clients, Beauty Brands here.
Bonus: Get a free copy of Co-Founder, Raj Sheth’s E-Book prePARE: How I Learned to Stop Worrying and Love Hiring. Click here to download.