About That Thing Big Data…Let’s Reframe Our Advice

Photo Courtesy of Flickr

Photo Courtesy of Flickr

For at least the past three years, there has been no shortage of articles written about the urgency of businesses and HR adopting a data mindset. Business analysts and experts on this subject have tried everything from threatening the existence of data-ignorant companies to making innumerable cases for why it should be a part of your company fabric. Admittedly, data is important. We cannot just go about our days wishfully doing business without the context behind what is really driving and affecting our operations. When you ask for that new system  that costs $500,000 you can’t just tell your boss you need the money- you need to provide a business case for how this new system will exponentially improve an operational segment and/or solve a business problem. The only way I have seen these requests approved is with data.

Now notice I simply refer to “data” and I don’t try to make it out to be this monstrosity that lies far and beyond the average person’s comprehension. My friends this is where analysts and big thinkers are losing the masses.

When we talk about data, data is data to the average practitioner. Moreover, most companies have barely scratched the surface of utilizing simple data to make business decisions- that it is hard for them to comprehend anything bigger. According to Bersin by Deloitte’s Talent Analytics Maturity Model– over 50% of companies are still working at the Reactive- Operational Reporting Level.

Why is the message “buy into the idea of big data” rather than a focus on helping the everyday practitioner or CEO utilize the data they have to make the decisions they need to make? I suppose I’m taking money out of someone’s pocket by saying this, but I don’t get why this concept can’t be explained simply.

Bigger isn’t always better… but the perception of it is scarier.

One of my connections on Twitter mentioned last week that she was both “ fascinated/concerned with big data”for 2015. To which I replied: “big data is a focus on data points that helps us operate in business more efficiently.” My response got me thinking further: shouldn’t all data achieve that result? All data isn’t good, relevant, or useful. Big data will not solve all of our problems, if we don’t first reframe our thinking about the purpose and use of data in business.

To that end, here are some simple thoughts that can assist you with using data in your organization:

  • Start simple. What do you want to know about your business that data can shed light on? Start here and start to build out the narrative with data.
  • Find purpose. What is the reason this data is important to your business? How will it help you modify or change what you do currently? If you don’t have a specific, actionable purpose for this data- why bother? The data should at a minimum serve as an operational baseline, but it can also be used to identify issues and opportunities.
  • Train your people to extract, synthesize, analyze and sensibly utilize data for the optimization of your business. I remember being asked ad nauseum for “Time-To-Fill” reports for my positions at a former employer. Leadership was convinced that aged requisitions over 60 days meant a recruiter was not efficient. They would use these reports to chastise recruiters that weren’t filling jobs within 30 days. While efficiency could have been a contributing factor to this metric, the truth was there were many other variables causing requisitions to age over 60 days (i.e. high requisition volume, hiring manager delays etc.). I provide this short anecdote to show you how a single piece of data was misused based on lack of clarity around its purpose and the inability of leadership to sensibly use the data.

One of the most important things HR can do this year is to become more data savvy.However, take the pressure off yourself of having to be a certified expert in big data. Instead, focus on piecing together the narratives that are most important to your business that way you can tackle the “bigger” and more complex scenarios later.

 

 

A Global Look At The Future of Work

FOW Meme

I had the privilege of being invited to the first ever IBM and Purematter Thinkathon: Hacking The Future of Work event in New York City last month. It has taken me this long to properly synthesize all of my thoughts and experiences from the event.

Why Hack The Future of Work…

The purpose of the “Thinkathon” was to get 30 people who influence the world of work in one room over three days to discuss the future of work. Over the course of these three days we were met with mind-bending presentations from IBM’ers as well as other notable keynotes. We also spent time in groups discussing how we see things like workspaces, communication, talent, technology privacy etc. working in the future.

Of the notable keynotes, was a woman by the name of Faith Popcorn. She was charged with providing the group with a glimpse of the future of the work circa 2025. While I believe we all came into this presentation with our eyes wide open and ready to be schooled, many of us became a little disheartened with what we learned of the future. In this keynote, 2025 was a vision of robots having governance over pretty much everything, simulated living/working, and the disappearance of careers. It’s important to note that Faith Popcorn is known for making wily predictions that come to pass 95% of the time (check out some of them here). As someone who has a passion for the human touch in business, I felt like someone punched me in the gut listening to her go on about a world 100% driven by robots and technology.

Based on her view of the future of work, the human touch is extinct and we all live and work in a simulated, computer amplified world. The idea that humans relinquish more and more control as technology advances presents a pressing question for HR professionals. If careers are obsolete, and people can work via simulated workspaces with a bevy of robots running about our communities and companies- what will HR’s role be?

Jay Kuhns and I at the IBM Design Camp

Jay Kuhns, fellow HR expert and I with IBM employees and VIP Futurists at the IBM Design Camp.  Photo courtesy of @kwheeler

The facts are…

HR will have to transform more rapidly in the next 10 years than it has the past thirty to keep up with societal and technological advances should Ms. Popcorn’s predictions hold true. Will there be whole HR departments run by robots in 2025? I don’t think so, but do I believe that we will see more and more outsourcing of functions that are better delivered by technology or people specifically dedicated to that one function? Yes.  As far as the talent goes, we are all reported to be free agents by 2025 and solely responsible for marketing ourselves to companies for work. The idea that there are no more defined roles within an organization filled with professionals with a finite set of skills creates complexities for recruitment teams and every other facet of HR as we know it today. Which begs the question will there be a need for recruitment teams in 2025? I think there will be reverse recruitment in the sense that jobseekers with broader profiles will have the ability to actively recruit or seek out companies that align with their values, passions and that have a need for their skillsets. We already are starting to see this with the concept of employer branding and candidate experience. In 2025, Onboarding may be a thing of the past or repurposed, if people are no longer in traditional roles requiring the usual assimilation into their companies.

When asked about the economical impact of this new reality of the future of work, Faith Popcorn responded “there will be the haves and have-nots.” Which leads me to address the global implications of this new reality of the future of work. With companies outsourcing work to alternative markets abroad to create efficiencies and lower labor costs- will we drive these advances in how we work or will the U.S be a late adopter? Admittedly, Faith’s research and predictions are based on the American market, so she could not speak to the global implications of what she was proposing. However, with an economic reality of haves and have-nots and no real mention of those that “have a little” a.k.a. the middle-class, who are the future workers? Are they humans, robots or a mixed bag? If any of the future scenarios involve robots as actual workers this changes the entire landscape of employment law and labor relations. We will have to start thinking of things like “do robots have rights or does being human need to be a protected class?” Wild!

My opinion is change is often far more gradual than the vision of the future I viewed in Faith Popcorn’s presentation. The change we experience in the world of work will be gradual largely because many companies haven’t even adopted the technology and progressive practices available to us now. The playing field is not level for all people socially and economically which also hasn’t been resolved on a global scale; nor will it be in the foreseeable future. I have reason to believe there is a greater need in the future to preserve humanity and it’s place in the world of work. I also believe that when you predict things in the future you have to also account for the inevitable outlier events and resistance to change that often color and shape the final outcome. Too much of anything is never good and that also holds true for any imagined advances for the future of work.  With some technological leaps, hardcore streamlining with a focus on creating new efficiencies and a genuine dedication to meeting the needs of future talent and business; I think the future of work has plenty of promise.

What do you think the future of work will look like in 2025? I want to hear from you!

Over the next couple of months, I will be working with IBM on some cool initiatives. Follow my journey along with my 29 fellow futurists with the hashtag #NewWayToWork.

Here’s a glimpse of  the IBM Verse launch I was privileged to attend on November 18th, 2014.

 

http://youtu.be/f1nsDgl5eB8?list=PLEjl4yzB6ckErwJCQyIcBOY0m2s-li4Af

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