Trust: Why It Matters and How Tech Can Help

Campaign/FTC disclosure: This is a sponsored guest blog post. I will receive compensation for this post. I only work with companies I feel have great products, services and offerings. In accordance with my blog disclosure statement, I will only work with and showcase products, events and/or companies I believe my readers will benefit from.  I am not formally employed by Ultimate Software. All thoughts and viewpoints are created and written by Adam Rogers of Ultimate Software. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

Image courtesy of Flickr.

Image courtesy of Flickr.

Many Americans spend more time with their colleagues than they do with their families, so it’s not surprising that the strength of these relationships is important to job satisfaction. Trust, respect, and communication are vital aspects of a positive employee experience, but far too often, these critical factors are ignored or largely overlooked by organizations—perhaps partly due to the innate difficulty of tracking these metrics.

 

And how important is that trust, really?

 

Can I Trust You?

According to recent research, extremely. 9 out of 10 employees think trusting their direct managers is important to remaining satisfied at work, but less than half of employees actually do. An April SHRM study learned that respondents were not content with workplace trust levels, even when reporting high job satisfaction. And Rapt Media found more than a third of US employees feel like their companies don’t care about them at all—likely contributing to the 69% of respondents who said they’re either open to other opportunities or already seeking another job.

 

These statistics are concerning, raising red flags about productivity, retention, and everything in-between. Two-way trust is a crucial aspect of a stable, satisfying and successful work environment, but establishing and nurturing this within an organization can be difficult. Trust is certainly multi-faceted, at work as in life, but experts agree that communication is required, including transparency and responding to feedback. When implemented correctly, these communications tenets are valuable strategies.

 

In fact, 75% of workers said they would stay in an organization longer if their employer listened to—and addressed—their concerns. Can you imagine the financial impact of a 75% reduction in attrition?

 

Leveraging Technology to Cultivate Trust

To build a high-performing culture based on trust and communication, employers must effectively uncover their employees’ true feelings and respond appropriately. Many organizations currently rely on annual performance reviews, which can be quite valuable for assessing employee performance against pre-determined goals and objectives. But when it comes to obtaining quality feedback and insight into the employee experience, these infrequent evaluations almost always fall short.

 

Fortunately, technology has caught up with this significant need. Basic online templates evolved to sophisticated pulse surveys that can measure employee experience in real-time. In addition to yes/no queries and other quantitative tools, these innovative solutions can also decode open-ended surveys with exceptional accuracy. UltiPro Perception™, for example, uses advanced natural language processing and machine-learning algorithms to analyze text-based responses and identify key workplace themes, like trust, as well as the respondent’s underlying emotions.

 

This highly strategic tool can be effortlessly deployed at regular intervals to assess employee sentiment, either for the entire organization or filtered by location, position, manager, etc. Patterns emerge and business leaders receive real-time, actionable analysis and instant insights to improve trust, satisfaction, and retention within the organization.

 

These surveys allow leaders to measure how their employees feel about the hot-button topics frequently blamed for job dissatisfaction, such as family-friendly policies, growth opportunities, or job flexibility. Armed with data-based feedback about what matters most to their employees, executives have real power to evaluate and address pain points—building trust simultaneously.

 

For 46% of organizations surveyed in SHRM/Globoforce’s 2016 survey, employee retention was the #1 workforce management challenge. But it doesn’t have to be that way. By actively listening and responding to employees, it’s possible for organizations to solidify a culture of trust and communication—improving engagement, productivity, and retention in return.

 

Giving a voice to the voiceless with technology

Image courtesy of Ultimate Software.

Image courtesy of Ultimate Software.

Campaign/FTC disclosure: This is a sponsored product review. I will receive compensation for this post. I only work with companies I feel have great products, services and offerings. In accordance with my blog disclosure statement, I will only work with and showcase products, events and/or companies I believe my readers will benefit from.  I am not formally employed by Ultimate Software. All thoughts and viewpoints are created and written by me. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: Guides Concerning the Use of Endorsements and Testimonials in Advertising.

In the HR industry, we spend a lot of time talking about the best ways to engage the people that work tirelessly for us. The thing that we often overlook in the engagement conversation is: “communication.” While that may seem broad, let’s explore a bit. How likely do you think your employees are to share their thoughts, ideas, and concerns at work? You may be thinking: “I have an open-door policy” or “we periodically send out employee surveys.” All of this is a great start, but I would argue that between your open-door policy, employee surveys, town halls, and overall company culture lays a tremendous gap between what you think you know and what your employees truly feel.

Why the gap?

Understanding employee voice requires that you understand the various inputs and ways in which employees communicate. Encouraging your employees to speak up is admirable, but not nearly enough. If asked, many employees will describe a sense of fear around offering up ideas, thoughts, and concerns, whether solicited or unsolicited. While this sentiment is often based on unfounded perceptions of the consequences of communicating freely, it is just as often rooted in experiences where feedback led to negative outcomes such as low performance ratings, indifferent behavior by management, isolation, and even termination as illustrated in an HBR article, “Can Your Employees Really Speak Freely.”

Case and point, employees are fearful of speaking up. In turn, that fear presents a challenge for organizations that are desperate to thwart turnover and other organizational maladies to better retain their workforce. According to a 2016 survey by Xerox, 53% of employers cite retention of top talent as an “organizational priority” for 2017. In order to retain your people, you need to have some insight into their ideas, intentions, and behaviors. The pathway to rounding-up that information isn’t exactly a simple science without some heavy lifting by technology. The reason for this is: Much of your intelligence around what motivates your employees is likely lying dormant as unstructured data fueled by performance evaluations, pulse surveys, exit interviews, internal communication tools, etc.

While all of this information is lying dormant, organizations are left vulnerable and in a state of inaction. Without visibility for situations and actions brewing under your nose, many organizations will continue to wonder why they can’t get ahead where employee engagement and retention is concerned.

Luckily for the HR industry, one of my favorite HR Technology companies, Ultimate Software, has gotten into the data game specifically to assist companies illuminating the true feelings and emotions behind employee responses.

Ultimate Software has a new solution called UltiPro Perception™. They were kind enough to allow me to ask them some questions about their solution and how it can help you. Here’s the scoop:

Help me understand how UltiPro Perception captures employee sentiment.

UltiPro Perception uses advanced Natural Language Processing (NLP) and Machine Learning (ML) algorithms to analyze open-ended responses within employee surveys. The solution’s sophisticated technology interprets text-based feedback to uncover the feelings and emotions behind employees’ responses. Leaders and managers can then assess the overall sentiment for individual employees, teams, or the organization as a whole. The solution also looks for repeated keywords to identify more than 70 workplace themes or topics, and over 100 emotions beneath the surface of employee answers.

Why is UltiPro Perception better than any other tool out there using sentiment analysis?

UltiPro Perception is uniquely built to analyze unstructured data and uncover not only what employees are saying, but also how they feel, about things like work environment, culture, and leadership. UltiPro provides managers with easy-to-understand, actionable insights that will have a true impact on improving employee retention and engagement.

Another key differentiator is that UltiPro Perception is part of UltiPro’s comprehensive HCM suite. Organizations can easily collect feedback from the right groups of employees based on location, supervisor, tenure, and more—essentially any data element within UltiPro. Most competitive tools have no or limited HRIS/HCM integration and lack enterprise-level requirements such as configurability options and proper role-based security. Other employee survey solutions typically require costly, manual processes or they rely solely on quantitative analytics, and therefore can’t give organizations a true understanding of employee sentiment before it’s too late to take meaningful action.

How does UltiPro Perception arm managers and organizations in being able to manage the Talent Management life cycle better (i.e. Recruitment through Succession)?

UltiPro Perception offers built-in survey templates to gather feedback throughout the employee lifecycle—from candidate, to new hire, engagement, post-learning, exit, and more. Surveys can be configured to automatically be sent once a specific work event occurs, such as a promotion or performance review.

Key driver analysis provides real-time, actionable metrics to help guide managers towards the most effective next steps. Combining these results with UltiPro’s predictive analytics tools and Leadership Actions, managers have powerful resources to support, coach, and retain their employees.

Regarding data and reporting, how simple is UltiPro Perception for HR practitioners new to sentiment analysis?

With UltiPro Perception, data collection, management, analysis, and the delivery of insights are all automated, with both standard and configurable reports available. Report-quality insights are delivered in plain English—no training required. UltiPro Perception’s easy-to-read, interactive reports are delivered immediately upon closing surveys, including the analysis of free-text responses. Reports are distributed based on the employee directory and can be tailored to individual managers or areas of the organization.

What are the long-term and short-term wins new customers can expect using this tool?

Short term—Organizations can immediately get a sense of how their employees currently feel about their work environment, leadership, and more. UltiPro Perception can uncover the organization’s strengths and key areas for improvement.

Long term—Organizations can utilize UltiPro’s workforce intelligence solutions, including UltiPro Perception, to uncover people challenges, predict outcomes, and recommend actions to drive better business results. Additionally, leaders can use historical benchmarking to assess how engagement scores are changing over time, in order to identify trends or patterns and determine long-term strategies to improve workplace culture and make better business and people decisions.

When will UltiPro Perception be available?

UltiPro Perception is currently available for purchase.

What is the approximate cost of the product?

UltiPro solutions are priced on a per employee, per month basis and costs various depending on a variety of factors, including company size.

Is there training or train-the-trainer opportunities available for organizations that need more?

Ultimate’s activation team guides all new customers through setup and configuration and Ultimate’s experts will also guide customers through executing and analyzing their first survey. UltiPro Perception is simple to configure and use, but if customers would like additional assistance Ultimate’s Services team will provide additional support to ensure customers are getting the most out of UltiPro Perception’s powerful survey and analytics capabilities. Ultimate also offers free learning resources for all organizations and their employees, including on-demand online training, webcasts, and more. Through Ultimate’s unique “People First” approach to customer service, all Ultimate’s customers have instant access to customer service experts, including a dedicated account manager and phone and online support.

You may be asking how you give a voice to the voiceless utilizing technology like UltiPro Perception. Here’s how you begin:

  • Audit your company culture to uncover both intended and unintended practices that may deter employees from openly sharing their feelings and thoughts.
  • Continue to find ways to include employees and their input in all aspects of your company’s operations
  • Ensure that there are simple and varied ways for your employees to connect and communicate with you.
  • Utilize sentiment analysis and machine learning technologies like UltiPro Perception to help you properly synthesize the valuable feedback you collect from your employees on a regular basis.
  • Make sure you are prepared to act upon the information you receive and make sure all levels of management do the same. It isn’t just about acquiring a solution like UltiPro Perception to help uncover this information. You actually have to be willing to make the necessary changes as needed to ensure your employees feel heard.

Organizations can no longer afford to ignore all of the data points available to them. Employees are communicating in a myriad of ways all the time. It’s time we start to listen to them.

Get a sneak peek of Perception via UltiPro’s product tour .

Also, Ultimate Software will be hosting a free webcast on April 25th for you to learn more about this product. To register, click here.

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