September 13th will mark the 5 year anniversary of The Aristocracy of HR. I certainly never set out to become a blogger, so reaching this milestone is pretty darn special. There were quite a few people who gave me a chance and supported from the very beginning. I’ll give them a shout out next week as well as address how I stumbled upon blogging; but for the purpose of this post I want to explore what I have learned over the past five years.
The first lesson is: Honor your writing process.
Don’t get me wrong consistency is a huge factor in achieving and maintaining traffic to your blog, but you want to know what is even more damaging than consistency- forced content. I have never been able to write under duress. Like a true artist, I need the spirits to move me or something to inspire me to write. Luckily, I have been inspired on more weeks than not these past five years. However, there have been a few weeks in which nothing I thought to type was worth your time.
I often had this aching feeling like I needed to put something out for the sake of not losing readers. I used to sit in a bit of my own purgatory, until one day I learned to honor my writing process. I write what inspires me. The only other writing I know how to do is to introduce a product, service or event which is a bit more technical. Outside of that, I am not a content calendar gal. It just isn’t helpful given the way I write.
If there is anything that I have learned, it is that you will churn out the worst content – if you don’t recognize what kind of writer you are and honor it. Planning a content calendar may help some organize their thoughts – while others may be more free-spirited like me. Do what works for you.
The second lesson is: Write what you know.
I’m not sure how many blogs I’ve read over the years, but I am certain it’s in the thousands. That said, there is nothing worse than reading something that seems forced or isn’t based in fact. There is of course satire, but I am talking about the group of folks who are professionals, experts, gurus, ninjas in their own right yet, their story and/or style of writing leaves much to be desired.
Part of how you succeed as a blogger is to write what you know. The things that are like second nature to you, but still a mystery for the right audience is where the magic happens. I’m not saying pick easy topics to write about all the time, but do yourself and your readers a favor by knowing what you are talking about. Lack of acumen can plague even the best writing. It’s kind of like an unwanted zit – it’s grossly noticeable, unnecessary and bothersome.
Lesson three is: Be humble.
When I started blogging in the HR niche, there were a lot of cliques and elitist personalities in abundance. I’ve since learned that many of the other blogging niches suffer from the same problem. Many of the bloggers who were prolific five years ago have either fallen off the blogging scene and faded into obscurity. Some have moved on to other endeavors. Yet there are still a few plugging along like me. You never know where your next opportunity is coming from. Treat new bloggers the same as you would a blogger with thousands of followers or readers. That newbie blogger with a rather scant reader base and social media following can sky rocket to notoriety in the blink of an eye. Focus on being better at your craft, but never count a lesser-known blogger out.
I believe one of my keys to success with The Aristocracy of HR is that I am humble and welcome connecting with my readers and followers whether online and offline. It may seem as though this would be simple for most bloggers to follow through with; but I have seen many let the pomp and circumstance of blogging success get to their heads. Don’t let that be you.
There are so many other lessons I have learned in five years. There are far too many to share in a mere blog post. When I got clear about how I wanted to celebrate this occasion I realized the best way to do so is to give my time and ear to those thinking of dabbling in blogging and/or those who are bloggers but need a fresh perspective to continue.
As such, I am holding a free Q & A call on September 13th to answer questions about blogging, business, and how becoming a blogger has transformed my career and life.
If this is you, register for my call below. Conversely, if you know someone who could benefit from this call, please feel free to share the call information.
Stay tuned here as there will be many more celebrations of my 5 year Blogiversary and announcements in the coming weeks!