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Five Ways Video Can Enhance Your Recruitment Process

000000000000In an increasingly mobile world, many businesses are beginning to shift towards more effective execution within their HR departments. Implementing video into the process of recruitment not only provides an integral solution for businesses, it expands their reach when it comes to attracting the best talent. Make full use of available resources In 2016, 63% […]

HR & Society: HR Can’t Fix Human Flaws

000000000000 HR’s job has always been evolving. We have gone from administrative paper pushers to devising strategy that has operational impact to the organizations we serve. Are we headed for another evolution in this tumultuous political environment? I think so, but like many other human-related issues within organizations it isn’t really something HR can fix […]

Generational Theory Forgot The Xennial Experience

000000000000 I have long had a love/hate relationship with the generation talk. The part I hate is simply boiled down to the fact that employers and marketers alike often think that generational theory provides them with a magic checklist with which they can compartmentalize people, subject them to certain conditions and reap the rewards by […]

Startups Are Enjoying Human Resources A La Carte

000000000000The definition of “a la carte” is: separately priced items from a menu, not as a part of a set meal. I am seeing a trend in my business that suggests that HR has a value in businesses still, but the need and delivery preference is more “a la carte” in nature. This means that […]

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Five Things Brands Need To Know When Working With Influencers

I've been working for a few years now with multiple brands per year. I have worked with brands in the music industry to emerging technology companies. When I reflect on what has made for a great partnership in the past, there are several themes that crop up over and over again. Conversely, there are other trends that come to mind when I reflect on what has gone terribly wrong in some of these partnerships. I hope to illuminate both sides of the coin equally and vividly. In my opinion, influencer marketing is still an emerging field. Like anything else, there is going to be a learning curve. There are brands that chose to take the time to get it right. Yet others, clearly rushed to adoption without putting the right infrastructure in place. The intent where influencer marketing is … [Read More...]